ad-campaign-best-practices

When creating ad campaigns with Adspirer MCP, follow these best practices:

Campaign Creation Workflow

Always follow this order when creating Google Ads campaigns:

1. Research keywords first using research_keywords - never skip this step
2. Discover existing assets using discover_existing_assets before uploading new ones
3. Validate assets with validate_and_prepare_assets before campaign creation
4. Create the campaign with all validated assets and researched keywords

For Meta Ads campaigns:

1. Check connected accounts with get_connections_status
2. Use search_meta_targeting or browse_meta_targeting to find audiences
3. Create the campaign - it will be in PAUSED status for review

For LinkedIn Ads campaigns:

1. Define your professional audience (job titles, industries, company sizes)
2. Choose campaign objective (awareness, consideration, conversions)
3. Set appropriate budget - LinkedIn CPCs are typically higher than other platforms

Budget Guidelines

• Google Ads Search: minimum $10/day, recommended $50+ for meaningful data
• Google Ads Performance Max: minimum $10/day, recommended $50+ for meaningful data
• Meta Ads: minimum $5/day per ad set, recommended $20+ for optimization
• LinkedIn Ads: minimum $10/day, recommended $50+ due to higher CPCs
• TikTok Ads: minimum $20/day at campaign level

Safety Rules

• Campaign creation tools create REAL campaigns that cost REAL money
• Always confirm with the user before creating campaigns
• Never retry campaign creation automatically on error - report to user instead
• All campaigns are created in PAUSED status when possible for user review
• Avoid policy-violating keywords (health conditions, financial hardship, political topics)

Google Ads Specific

• Use research_keywords before every Search campaign - do not use generic SEO keywords
• For Performance Max, always discover existing assets first to avoid duplicate uploads
• Add sitelinks and structured snippets to improve ad quality score
• Use suggest_ad_content for AI-generated headlines and descriptions

Multi-Platform Strategy

When users want to advertise across multiple platforms:

• Google Ads for high-intent search traffic (people actively searching)
• Meta Ads for awareness and retargeting (visual, interest-based)
• LinkedIn Ads for B2B targeting (job titles, industries, company sizes)
• TikTok Ads for younger demographics and brand awareness (video-first)

Always check which platforms are connected using get_connections_status before suggesting a multi-platform strategy.