Mobile App Competitive Analyzer

Analisi competitiva automatizzata di app mobile Android via ADB. Naviga l'app, cattura screenshot, documenta UX/UI, genera report completi.

Trigger

"analizza app [nome]"
"competitor analysis [app]"
"esplora UX di [app]"
"analisi competitiva [app]"
/analyze-mobile-app

Config

adb_path: D:\Software\Android\Sdk\platform-tools\adb.exe
screenshot_format: "{app}_{seq:02d}.png"
output_structure:
  - docs/{APP}_ANALYSIS.md
  - docs/{APP}_REPORT.html
  - docs/{APP}_USER_FLOWS.md
  - img/*.png

Workflow

1. SETUP

# Verifica connessione
adb devices
# Output: emulator-5554  device

# Info device
adb shell wm size

# Package app corrente
adb shell dumpsys window | grep mCurrentFocus

2. LOOP PRINCIPALE (ripetere per ogni schermata)

# A) Screenshot
adb exec-out screencap -p > {app}_{seq:02d}.png

# B) Analizza screenshot visivamente (Read tool)

# C) UI dump per coordinate
adb shell uiautomator dump /sdcard/ui.xml
adb shell cat /sdcard/ui.xml

# D) Trova bounds: [left,top][right,bottom]
# E) Calcola centro: x=(left+right)/2, y=(top+bottom)/2

# F) Tap
adb shell input tap X Y

# G) Ripeti da A)

3. COMANDI NAVIGAZIONE

adb shell input tap X Y                      # Tap
adb shell input swipe 540 1500 540 500 300   # Scroll down
adb shell input swipe 540 500 540 1500 300   # Scroll up
adb shell input swipe 900 1000 100 1000 300  # Swipe left
adb shell input swipe 100 1000 900 1000 300  # Swipe right
adb shell input swipe X Y X Y 1000           # Long press
adb shell input keyevent 4                   # Back
adb shell input keyevent 3                   # Home
adb shell input keyevent 66                  # Enter
adb shell input text "testo"                 # Type

Analisi

Visual Design

Colori (hex), tipografia, spaziature, icone, illustrazioni, brand

UX Patterns

Navigazione, gerarchia info, CTA, form, onboarding, stati vuoti/errore

Psicologia

Social proof, scarcity, commitment, gamification, loss aversion

Business Model

Paywall type, pricing, free vs premium, upsell timing

Report Templates

ANALYSIS.md

# {APP} - Competitive Analysis

> Date: {DATE} | Version: {VERSION} | Method: ADB + UI inspection

## Executive Summary
| Metric | Value |
|--------|-------|
| Onboarding screens | {N} |
| Input methods | {N} |
| Price (annual) | {PRICE} |

## Company Profile
| Attribute | Value |
|-----------|-------|
| Company | {NAME} |
| HQ | {LOCATION} |
| Founded | {YEAR} |

## Target Market
### Segment A ({PCT}%)
- Profile: {PROFILE}
- Motivation: {MOTIVATION}

## Onboarding Flow
| Stage | Screens | Purpose |
|-------|---------|---------|

## Psychology
- Social Proof: {DESC}
- Gamification: {DESC}

## Pricing
| Plan | Price |
|------|-------|
| Monthly | {PRICE} |
| Annual | {PRICE} |

## Design System
```css
--primary: {HEX};
--accent: {HEX};
--radius: {PX};

Navigation

Tab	Function

Features

Feature	Free	Premium

Recommendations

{REC}

Screenshot Index

File	Content
{app}_01.png	{DESC}


### USER_FLOWS.md
```markdown
# {APP} - User Flows

## Navigation
\`\`\`mermaid
flowchart TD
    TAB1[Tab 1] --> CONTENT1
    TAB2[Tab 2] --> CONTENT2
\`\`\`

## Onboarding
\`\`\`mermaid
flowchart TD
    START([Launch]) --> WELCOME
    WELCOME --> QUESTIONS
    QUESTIONS --> PAYWALL
    PAYWALL --> HOME([Home])
\`\`\`

## Core Feature
\`\`\`mermaid
flowchart TD
    HOME --> ADD[+]
    ADD --> METHOD1
    ADD --> METHOD2
    METHOD1 --> RESULT
    RESULT --> SAVE --> HOME
\`\`\`

REPORT.html

<!DOCTYPE html>
<html>
<head>
<style>
:root{--primary:#1E3A5F;--accent:#4ECDC4;--bg:#F5F7FA}
body{font-family:system-ui;background:var(--bg);margin:0;padding:20px}
.container{max-width:1200px;margin:0 auto}
.card{background:#fff;border-radius:12px;padding:24px;margin:20px 0;box-shadow:0 2px 8px rgba(0,0,0,0.1)}
.gallery{display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:16px}
.gallery img{width:100%;border-radius:8px;border:1px solid #eee}
h1,h2{color:var(--primary)}
h2{border-bottom:2px solid var(--accent);padding-bottom:8px}
table{width:100%;border-collapse:collapse}
th,td{padding:12px;text-align:left;border-bottom:1px solid #eee}
th{background:var(--bg)}
</style>
</head>
<body>
<div class="container">
<h1>{APP} - Analisi Competitiva</h1>
<div class="card"><h2>Screenshots</h2>
<div class="gallery">
<img src="../img/{app}_01.png">
<img src="../img/{app}_02.png">
</div></div>
</div>
</body>
</html>

Checklist

Troubleshooting

# No device
adb kill-server && adb start-server && adb devices

# UI dump fail
adb shell uiautomator dump /data/local/tmp/ui.xml
adb shell cat /data/local/tmp/ui.xml

# Screenshot nero
adb shell screencap -p /sdcard/s.png && adb pull /sdcard/s.png

# Tap non funziona
# → Ricalcola coordinate da UI dump fresco
# → Verifica clickable="true"
# → Aggiungi sleep 1 prima

PowerShell Helpers

$ADB="D:\Software\Android\Sdk\platform-tools\adb.exe"
function ss($p){& $ADB exec-out screencap -p|Set-Content $p -Enc Byte}
function ui{& $ADB shell uiautomator dump /sdcard/ui.xml;& $ADB shell cat /sdcard/ui.xml}
function tap($x,$y){& $ADB shell input tap $x $y}
function sd{& $ADB shell input swipe 540 1500 540 500 300}
function su{& $ADB shell input swipe 540 500 540 1500 300}
function bk{& $ADB shell input keyevent 4}

Example

User: Analizza Yazio

Agent:
1. adb devices → emulator-5554 ✓
2. ss "yazio_01.png" → splash
3. ui → "Get Started" [100,1800][980,1900]
4. tap 540 1850
5. ss "yazio_02.png" → goal selection
... [50+ screens] ...
6. Genera YAZIO_ANALYSIS.md
7. Genera YAZIO_REPORT.html
8. Genera YAZIO_USER_FLOWS.md
9. ZIP → Desktop

analyze-mobile-app

Mobile App Competitive Analyzer

Trigger

Config

Workflow

1. SETUP

2. LOOP PRINCIPALE (ripetere per ogni schermata)

3. COMANDI NAVIGAZIONE

Analisi

Visual Design

UX Patterns

Psicologia

Business Model

Report Templates

ANALYSIS.md

Navigation

Features

Recommendations

Screenshot Index

REPORT.html

Checklist

Troubleshooting

PowerShell Helpers

Example

Similar Skills