Cross-platform paid advertising management and optimization
Manages and optimizes paid ads across search, social, and programmatic channels.
npx claudepluginhub a5c-ai/babysitterThis skill is limited to using the following tools:
The Paid Media Platform skill provides cross-platform paid advertising management and optimization capabilities. This skill enables comprehensive paid media campaign management across search, social, display, and programmatic channels.
const campaignConfig = {
platforms: {
search: {
platform: 'Google Ads',
campaigns: [
{
name: 'Brand - Search',
objective: 'conversions',
budget: 5000,
bidStrategy: 'target-cpa',
targetCpa: 50
},
{
name: 'Non-Brand - Search',
objective: 'conversions',
budget: 15000,
bidStrategy: 'maximize-conversions'
}
]
},
social: {
platform: 'Meta Ads',
campaigns: [
{
name: 'Prospecting - Lookalike',
objective: 'lead-generation',
budget: 10000,
audience: 'lookalike-customers-1%',
placements: ['facebook-feed', 'instagram-feed', 'instagram-stories']
},
{
name: 'Retargeting - Website Visitors',
objective: 'conversions',
budget: 5000,
audience: 'website-visitors-30d',
excludeAudience: 'customers'
}
]
}
},
totalBudget: 50000,
allocation: {
search: 40,
social: 35,
programmatic: 15,
linkedin: 10
}
};
| Process | Integration Points |
|---|---|
| sem-campaign-management.js | Search campaigns |
| paid-social-advertising.js | Social campaigns |
| integrated-campaign-planning.js | Full media planning |
| campaign-performance-analysis.js | Performance tracking |
| Metric | Description | Target |
|---|---|---|
| ROAS | Return on ad spend | >4x |
| CPA | Cost per acquisition | Below target |
| CTR | Click-through rate | Above benchmark |
| Conversion Rate | Ad conversion rate | Improving |
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