Integration with marketing analytics and measurement platforms
Connects marketing analytics platforms to track performance, measure attribution, and optimize campaigns.
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The Marketing Analytics Platform skill provides integration with marketing analytics and measurement platforms. This skill enables comprehensive marketing measurement, attribution modeling, and data-driven optimization.
const analyticsConfig = {
platforms: {
web: {
platform: 'GA4',
propertyId: 'G-XXXXXXXXXX',
tracking: {
pageviews: true,
scrollDepth: true,
videoEngagement: true,
downloads: true
},
conversions: [
'lead_form_submission',
'demo_request',
'purchase_complete',
'trial_start'
],
audiences: [
'high_intent_visitors',
'trial_users',
'engaged_blog_readers'
]
},
product: {
platform: 'Mixpanel',
events: [
'feature_activated',
'onboarding_completed',
'subscription_upgraded'
],
userProperties: [
'plan_type',
'company_size',
'activation_date'
]
}
},
attribution: {
model: 'data-driven',
lookbackWindow: '90-days',
touchpoints: ['organic', 'paid', 'email', 'social', 'direct']
},
reporting: {
dashboards: ['executive', 'channel-performance', 'conversion-funnel'],
frequency: ['daily', 'weekly', 'monthly']
}
};
| Process | Integration Points |
|---|---|
| attribution-modeling-setup.js | Attribution configuration |
| marketing-roi-analysis.js | ROI measurement |
| marketing-dashboard-development.js | Dashboard creation |
| customer-journey-analytics.js | Journey analysis |
| Metric | Description | Target |
|---|---|---|
| Data Accuracy | Tracking accuracy | >99% |
| Attribution Coverage | Touchpoints tracked | All channels |
| Dashboard Utilization | Active dashboard users | High |
| Insight-to-Action | Data driving decisions | Regular |
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