TAM/SAM/SOM calculation with data source integration (CB Insights, PitchBook, etc.)
Calculates TAM, SAM, and SOM by integrating data from sources like CB Insights and PitchBook for market analysis.
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The Market Sizer skill provides systematic Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) calculations. It integrates with industry data sources to build defensible market sizing analyses for investment evaluation.
Input: Market definition, methodology preference, data sources
Process: Gather data, apply sizing methodology, triangulate
Output: TAM/SAM/SOM estimates with methodology documentation
Input: Company's market size claims, their methodology
Process: Independent sizing, compare against company claims
Output: Validation assessment, discrepancy analysis
Input: Core market definition, expansion vectors
Process: Size adjacent opportunities, assess accessibility
Output: Expansion opportunity matrix with sizes
Input: Current market size, growth drivers, timeline
Process: Model growth scenarios with assumptions
Output: Market forecasts with confidence intervals
| Methodology | Best For | Approach |
|---|---|---|
| Top-Down | Established markets | Industry reports, public data |
| Bottom-Up | New markets | Unit counts x pricing |
| Value Theory | Disruption plays | Value created x capture rate |
| Comparable | Adjacent markets | Analogy to similar markets |
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