Integration with market research platforms and survey tools for primary and secondary research
Integrates with research platforms to design surveys, manage panels, and analyze primary and secondary market data.
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The Market Research Platform skill provides integration with market research platforms and survey tools for conducting primary and secondary research. This skill enables comprehensive research design, deployment, and analysis for marketing insights.
const surveyConfig = {
platform: 'Qualtrics',
study: {
name: 'Q1 2026 Brand Health Study',
type: 'brand-tracking',
methodology: 'quantitative'
},
sample: {
size: 1000,
panel: 'Prolific',
criteria: {
geography: 'United States',
age: '25-54',
demographics: 'nationally-representative'
},
quotas: {
gender: { male: 50, female: 50 },
region: { northeast: 20, south: 35, midwest: 22, west: 23 }
}
},
survey: {
estimatedLength: '12 minutes',
sections: ['screener', 'awareness', 'perception', 'usage', 'nps', 'demographics'],
branching: true,
randomization: true
},
analysis: {
tracking: true,
priorWaves: ['Q4-2025', 'Q3-2025'],
benchmarks: 'industry-standard'
}
};
| Process | Integration Points |
|---|---|
| customer-segmentation-analysis.js | Research execution |
| customer-persona-development.js | Persona research |
| voice-of-customer-program.js | VoC studies |
| brand-health-assessment.js | Brand tracking |
| Metric | Description | Target |
|---|---|---|
| Response Rate | Survey completion rate | >70% |
| Data Quality | Responses passing quality checks | >95% |
| Sample Match | Demographics matching quotas | Within 5% |
| Insight Utilization | Research findings used in decisions | High |
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