Customer journey visualization, analysis, and experience mapping tools
Creates customer journey maps to visualize touchpoints and identify pain points across the customer experience.
npx claudepluginhub a5c-ai/babysitterThis skill is limited to using the following tools:
The Customer Journey Mapping Skill provides comprehensive capabilities for visualizing, analyzing, and optimizing customer journeys across touchpoints. This skill enables integration with journey mapping tools like Miro and Lucidchart, supports experience mapping methodologies, and connects journey insights with analytics platforms for data-driven journey optimization.
This skill integrates with the following marketing processes:
skill: journey-mapping
action: create-journey-map
parameters:
platform: miro
journey_name: "B2B SaaS Purchase Journey"
persona: "IT Decision Maker"
stages:
- name: Awareness
touchpoints:
- type: content
channel: organic_search
description: "Blog article discovery"
- type: advertising
channel: linkedin
description: "Sponsored content"
emotions:
level: neutral
description: "Curious but skeptical"
actions:
- "Searching for solutions"
- "Reading industry content"
pain_points:
- "Information overload"
- "Difficult to compare options"
- name: Consideration
touchpoints:
- type: website
channel: direct
description: "Product page visit"
- type: content
channel: email
description: "Nurture sequence"
- type: sales
channel: phone
description: "Discovery call"
emotions:
level: engaged
description: "Interested but cautious"
actions:
- "Comparing vendors"
- "Building business case"
pain_points:
- "Unclear pricing"
- "Long sales process"
- name: Decision
touchpoints:
- type: sales
channel: video_call
description: "Demo presentation"
- type: content
channel: email
description: "Proposal document"
emotions:
level: anxious
description: "Worried about making wrong choice"
actions:
- "Getting stakeholder buy-in"
- "Negotiating terms"
pain_points:
- "Internal approval process"
- "Contract complexity"
skill: journey-mapping
action: analyze-pain-points
parameters:
journey_id: "b2b_purchase_journey"
data_sources:
- type: support_tickets
timeframe: last_6_months
categories: [onboarding, billing, product_issues]
- type: nps_feedback
score_filter: detractors
timeframe: last_6_months
- type: analytics
events: [cart_abandonment, form_abandonment, page_exit]
analysis:
- aggregate_by_stage: true
- severity_scoring: true
- frequency_analysis: true
- impact_on_conversion: true
output:
format: prioritized_list
include_recommendations: true
skill: journey-mapping
action: create-service-blueprint
parameters:
platform: lucidchart
service_name: "Customer Onboarding"
customer_actions:
- "Signs contract"
- "Completes welcome form"
- "Attends kickoff call"
- "Configures settings"
- "Invites team members"
- "Completes training"
frontstage:
- stage: "Contract Signing"
employee_actions:
- "Sends contract via DocuSign"
- "Answers questions"
physical_evidence:
- "Contract document"
- "Email confirmation"
- stage: "Kickoff Call"
employee_actions:
- "Conducts introduction"
- "Reviews goals"
- "Sets timeline"
physical_evidence:
- "Calendar invite"
- "Kickoff deck"
- "Recording"
backstage:
- stage: "Account Setup"
processes:
- "CRM record creation"
- "Billing system setup"
- "Environment provisioning"
systems:
- salesforce
- stripe
- aws
support_processes:
- "Legal review"
- "Security assessment"
- "Technical provisioning"
skill: journey-mapping
action: overlay-analytics
parameters:
journey_id: "b2b_purchase_journey"
analytics_source: amplitude
metrics:
by_stage:
- conversion_rate
- time_in_stage
- drop_off_rate
by_touchpoint:
- interaction_count
- engagement_rate
- attribution_weight
time_period: last_90_days
segments:
- name: "Enterprise"
filter: company_size >= 1000
- name: "SMB"
filter: company_size < 100
visualization:
overlay_on_map: true
highlight_bottlenecks: true
show_segment_comparison: true
skill: journey-mapping
action: align-personas
parameters:
base_journey: "product_purchase_journey"
personas:
- name: "First-Time Buyer"
journey_variations:
awareness:
additional_touchpoints:
- educational_content
- comparison_guides
extended_duration: true
consideration:
pain_points_added:
- "Need more social proof"
- "Uncertainty about fit"
- name: "Repeat Customer"
journey_variations:
awareness:
skip_stage: true
consideration:
shortened_duration: true
touchpoints_removed:
- educational_nurture
- name: "Referred Customer"
journey_variations:
awareness:
trust_level: elevated
touchpoints_added:
- referrer_introduction
output:
format: side_by_side_comparison
highlight_differences: true
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