CDP operations for unified customer data management and audience activation
Manages CDP integrations for customer data unification, segmentation, and activation.
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The Customer Data Platform Skill enables comprehensive CDP operations for unified customer data management, audience segmentation, and activation across marketing channels. This skill provides integration with major CDP platforms including Segment, mParticle, and Adobe Real-Time CDP, supporting identity resolution, event tracking, and privacy-compliant data orchestration.
This skill integrates with the following marketing processes:
skill: customer-data-platform
action: configure-event-tracking
parameters:
platform: segment
tracking_plan:
name: "Marketing Events"
events:
- name: Page Viewed
properties:
page_name: string
page_category: string
referrer: string
- name: Product Viewed
properties:
product_id: string
product_name: string
category: string
price: number
- name: Campaign Clicked
properties:
campaign_id: string
campaign_name: string
channel: string
creative_id: string
skill: customer-data-platform
action: create-audience
parameters:
platform: segment
audience_name: "High Value Prospects"
definition:
conditions:
- type: event
event: Product Viewed
count: ">= 3"
timeframe: last_30_days
- type: trait
property: customer_ltv
operator: ">="
value: 500
- type: event
event: Order Completed
count: "= 0"
logic: AND
destinations:
- facebook-ads
- google-ads
- braze
skill: customer-data-platform
action: configure-identity
parameters:
platform: mparticle
identity_strategy:
priority_order:
- customer_id
- email
- phone
- device_id
matching_rules:
- type: deterministic
identifiers: [customer_id, email]
- type: probabilistic
confidence_threshold: 0.85
identifiers: [device_id, ip_address]
merge_policy: most_recent
skill: customer-data-platform
action: activate-audience
parameters:
platform: adobe-rtcdp
audience_id: "high-intent-shoppers"
destinations:
- destination: google-ads
mapping:
user_id: customer_id
hashed_email: email_sha256
schedule: real-time
- destination: facebook-ads
mapping:
extern_id: customer_id
email: email_hash
schedule: daily
skill: customer-data-platform
action: configure-privacy
parameters:
platform: segment
consent_categories:
- name: marketing
description: "Marketing and advertising"
default: opt-out
- name: analytics
description: "Analytics and measurement"
default: opt-in
- name: functional
description: "Required for site functionality"
default: required
regulations:
gdpr:
enabled: true
data_subject_request_automation: true
ccpa:
enabled: true
do_not_sell_signal: true
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