Competitive Intelligence Skill

Overview

Specialized skill for deep competitive analysis and market monitoring capabilities. Enables product teams to maintain awareness of competitor activities, identify market opportunities, and inform strategic decisions.

Capabilities

Core Analysis Functions

• Analyze competitor websites, pricing, and positioning
• Track competitor feature releases and announcements
• Generate feature comparison matrices
• Monitor competitor reviews and ratings
• Extract competitor strengths and weaknesses
• Identify market gaps and white space opportunities
• Track industry analyst reports and mentions

Research Methods

• Competitive website analysis and scraping
• Pricing structure comparison
• Feature parity assessment
• Market positioning analysis
• SWOT compilation for competitors
• Industry trend monitoring

Output Artifacts

• Competitive landscape reports
• Feature comparison matrices
• Pricing comparison tables
• Market positioning maps
• Competitive battlecards
• White space opportunity reports
• Industry trend summaries

Target Processes

This skill integrates with the following processes:

• competitive-analysis.js - Primary integration for full competitive analysis workflows
• product-vision-strategy.js - Strategic positioning and differentiation
• product-launch-gtm.js - Competitive positioning for launches
• quarterly-roadmap.js - Market opportunity identification

Input Schema

{
  "type": "object",
  "properties": {
    "competitors": {
      "type": "array",
      "items": { "type": "string" },
      "description": "List of competitor names or domains to analyze"
    },
    "analysisScope": {
      "type": "string",
      "enum": ["pricing", "features", "positioning", "full"],
      "description": "Scope of competitive analysis"
    },
    "industryContext": {
      "type": "string",
      "description": "Industry or market context for analysis"
    },
    "focusAreas": {
      "type": "array",
      "items": { "type": "string" },
      "description": "Specific areas to focus analysis on"
    }
  },
  "required": ["competitors", "analysisScope"]
}

Output Schema

{
  "type": "object",
  "properties": {
    "competitorProfiles": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "name": { "type": "string" },
          "positioning": { "type": "string" },
          "strengths": { "type": "array", "items": { "type": "string" } },
          "weaknesses": { "type": "array", "items": { "type": "string" } },
          "pricing": { "type": "object" },
          "features": { "type": "array", "items": { "type": "string" } }
        }
      }
    },
    "featureMatrix": {
      "type": "object",
      "description": "Feature comparison matrix across competitors"
    },
    "marketGaps": {
      "type": "array",
      "items": { "type": "string" },
      "description": "Identified market opportunities and white spaces"
    },
    "recommendations": {
      "type": "array",
      "items": { "type": "string" },
      "description": "Strategic recommendations based on analysis"
    }
  }
}

Usage Example

const competitiveAnalysis = await executeSkill('competitive-intel', {
  competitors: ['CompetitorA', 'CompetitorB', 'CompetitorC'],
  analysisScope: 'full',
  industryContext: 'B2B SaaS project management',
  focusAreas: ['pricing', 'collaboration features', 'integrations']
});

Dependencies

• Web scraping capabilities
• News monitoring APIs
• Industry data sources