marketing

Previ Knowledge

Claude plugins for every department at Previ. Each plugin provides domain-specific skills and pre-configured MCP tool connections.

Plugins

Plugin	Install
Design	claude plugin add Previ-Inc/Knowledge/design
Engineering	claude plugin add Previ-Inc/Knowledge/engineering
Insurance	claude plugin add Previ-Inc/Knowledge/insurance
Marketing	claude plugin add Previ-Inc/Knowledge/marketing
Member Services	claude plugin add Previ-Inc/Knowledge/member-services
Product	claude plugin add Previ-Inc/Knowledge/product
Sales	claude plugin add Previ-Inc/Knowledge/sales
Wireless	claude plugin add Previ-Inc/Knowledge/wireless

Shared context files

These files provide company-wide context available to all plugins:

File	Purpose
company.md	Mission, values, market position, stage, strategic priorities
product.md	Current features, roadmap, key metrics, differentiators
personas.md	User archetypes with jobs-to-be-done, pain points, real quotes
competitors.md	Direct/indirect competitors and our differentiation
goals.md	Quarterly objectives, key results, and success metrics

Plugin structure

Each department plugin follows the same layout:

department/
├── .claude-plugin/
│   └── plugin.json      # Plugin manifest
├── .mcp.json             # MCP server connections
├── skills/               # Domain knowledge (auto-triggered)
│   └── skill-name/
│       └── SKILL.md
├── CONNECTORS.md         # Tool category mapping
└── README.md

Adding a skill

1. Create a folder in your department's skills/ directory
2. Add a SKILL.md with frontmatter:

---
name: skill-name
description: When and how Claude should use this skill.
---

# Skill Name

Instructions for Claude...

3. Open a PR — CODEOWNERS for your department will be auto-requested for review.