jtbd

Rewrite UI copy through a JTBD lens. Use with specific copy text, a file to audit, or in context of current work.

Reframe a feature or PRD around the user's job. Use with a feature description, PRD text, or spec.

Use when writing or reviewing UI copy - rewrites labels, CTAs, helpers, and placeholders through a Jobs to Be Done lens so every element reflects the user's actual goal, not the system's internal model.

Use when defining a feature, writing a PRD, or scoping work - reframes requirements around the user's job instead of the feature or team that owns it. Use before design or development begins.