pm-go-to-market

Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies

Produce a structured competitive intelligence brief — product moves, pricing changes, hiring signals, funding, and strategic implications

Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies

Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan

Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

Produce a structured competitive intelligence brief covering recent competitor moves, pricing changes, product launches, funding, hiring signals, and strategic implications. Use when someone asks for a CI brief, competitive update, what competitors are doing, competitive landscape update, monitor competitors, or track competitor changes. Different from competitor-analysis (which is a one-time deep-dive on a landscape) — this skill is designed for ongoing, recurring CI briefs that track movement over time. Supports weekly, monthly, and ad-hoc formats. Commands: /ci-brief, /competitive-brief, /competitor-update

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.