Improve Campaign Command

Analyze campaign performance data and provide actionable recommendations to improve results.

Workflow

Step 1: Load Campaign Data

Read .claude/digital-marketing.local.md to gather:

• Campaign strategy and objectives
• Published content history
• Analytics logs
• Any previous recommendations

If no campaign file exists, tell user to run /define-campaign first.

Step 2: Analyze Performance

Review the analytics data and look for:

Reach Analysis:

• Is reach increasing, stable, or declining?
• Which posts got the most reach?
• What patterns emerge?

Engagement Analysis:

• Overall engagement rate trend
• Which content types get most engagement?
• Are comments meaningful or just emojis?

Conversion Analysis (if applicable):

• Click-through rates
• Conversion rates
• Cost per result (if running ads)

Step 3: Identify Issues

Based on analysis, identify specific issues:

Low Reach Issues:

• Inconsistent posting schedule
• Wrong posting times
• Content format not optimized for algorithm
• Low engagement affecting distribution

Low Engagement Issues:

• Weak hooks/opening lines
• No clear call-to-action
• Content not resonating with audience
• Posting at wrong times

Low Conversion Issues:

• Weak offer
• Friction in the funnel
• Trust gap with audience
• Wrong audience targeting

Step 4: Generate Recommendations

Create specific, actionable recommendations:

## Campaign Improvement Recommendations

### Priority 1: Quick Wins (Do This Week)
1. **[Specific action]**
   - Why: [Reason based on data]
   - How: [Step-by-step instructions]
   - Expected impact: [What should improve]

2. **[Specific action]**
   - Why: [Reason]
   - How: [Instructions]
   - Expected impact: [Result]

### Priority 2: Short-term (Next 2 Weeks)
1. **[Action item]**
   - [Details]

2. **[Action item]**
   - [Details]

### Priority 3: Longer-term (Next Month)
1. **[Strategic recommendation]**
   - [Details]

### A/B Test Suggestions
Test these variables to find what works best:
1. **Hook styles**: Test question vs. bold statement vs. story opening
2. **CTA variations**: Test different calls-to-action
3. **Posting times**: Test morning vs. evening posts
4. **Content format**: Test carousel vs. single image vs. video

### Content Ideas Based on Performance
Your best performing content was about [topic]. Here are 5 related content ideas:
1. [Idea 1]
2. [Idea 2]
3. [Idea 3]
4. [Idea 4]
5. [Idea 5]

Step 5: Create Improvement Versions

For underperforming content, offer improved versions:

Original Post: [Show original]

Improved Version: [Show improved version with stronger hook, clearer CTA, etc.]

What Changed:

• Stronger opening hook using [technique]
• Clearer call-to-action
• [Other changes]

Step 6: Ask for Focus Area

Use AskUserQuestion to ask: "Which area would you like to focus on improving?"

• Reach (getting seen by more people)
• Engagement (getting more interactions)
• Conversions (getting more clicks/sales)
• All of the above (comprehensive plan)

Then provide tailored recommendations for their focus.

Step 7: Save Recommendations

Append recommendations to campaign file under "## Optimization Notes":

## Optimization Notes

### [Date] - Analysis
**Focus Area**: [reach/engagement/conversion]
**Key Findings**:
- [Finding 1]
- [Finding 2]

**Actions Taken**:
- [ ] [Action 1] - Pending
- [ ] [Action 2] - Pending

**Next Review**: [Date in 1-2 weeks]

Step 8: Offer Next Steps

Present options to user:

1. Generate improved content versions now
2. Create A/B test plan
3. Schedule next analytics check
4. Update campaign strategy

Common Improvement Patterns

If Reach is Low

• Increase posting frequency
• Use platform-preferred formats (Reels, Carousels)
• Post at peak audience times
• Improve engagement to boost algorithm favor

If Engagement is Low

• Strengthen hooks (first line must stop scroll)
• Add clear CTAs to every post
• Ask questions to encourage comments
• Respond to all comments quickly

If Conversions are Low

• Clarify the value proposition
• Add social proof (testimonials, results)
• Reduce friction (fewer steps to convert)
• Build more trust before asking for action

Tone Guidelines

Be encouraging but honest:

• Celebrate what's working
• Frame problems as opportunities
• Provide specific, doable actions
• Avoid overwhelming with too many changes
• Focus on 1-3 priorities at a time