Market Entry Strategy

Comprehensive market entry analysis and planning for new markets, customer segments, or geographic expansion.

Usage

/market-entry [target market or segment to enter]

Provide details about:

1. What market/segment are you considering entering?
2. What is your current business/product?
3. Why are you considering this market?
4. What resources do you have available?
5. What is your timeline?

Process

1. Market Assessment

   • Market size and growth
   • Customer segments and needs
   • Competitive landscape
   • Regulatory environment

2. Entry Mode Evaluation

   • Direct entry options
   • Partnership opportunities
   • Acquisition targets
   • Licensing/franchising

3. Fit Analysis

   • Product-market fit requirements
   • Capability gaps
   • Resource requirements

4. Risk Assessment

   • Market risks
   • Execution risks
   • Financial risks

5. Go-to-Market Planning

   • Entry strategy selection
   • Timeline and milestones
   • Investment requirements

Output Format

# Market Entry Strategy: [Target Market]

## Executive Summary
**Opportunity**: [Brief description]
**Recommendation**: [Go/No-Go/Conditional]
**Entry Mode**: [Recommended approach]
**Investment Required**: $[X]
**Time to Market**: [X] months
**Expected ROI**: [X]% over [X] years

## Market Assessment

### Market Overview
| Attribute | Value | Source |
|-----------|-------|--------|
| Total Addressable Market (TAM) | $[X]B | [Source] |
| Serviceable Addressable Market (SAM) | $[X]M | [Calculation] |
| Serviceable Obtainable Market (SOM) | $[X]M | [Assumption] |
| Market Growth Rate | [X]% CAGR | [Source] |
| Market Maturity | [Emerging/Growing/Mature/Declining] | - |

### Market Attractiveness Score
| Factor | Weight | Score (1-5) | Weighted |
|--------|--------|-------------|----------|
| Market Size | 25% | [X] | [X] |
| Growth Rate | 20% | [X] | [X] |
| Profitability | 20% | [X] | [X] |
| Competition | 20% | [X] | [X] |
| Accessibility | 15% | [X] | [X] |
| **Total** | 100% | - | **[X.X]** |

**Interpretation**: [What this score means]

### Customer Segments
| Segment | Size | Growth | Needs | Fit |
|---------|------|--------|-------|-----|
| [Segment 1] | $[X]M | [X]% | [Key needs] | [High/Med/Low] |
| [Segment 2] | $[X]M | [X]% | [Key needs] | [High/Med/Low] |

### Competitive Landscape
| Competitor | Market Share | Positioning | Strengths | Weaknesses |
|------------|--------------|-------------|-----------|------------|
| [Competitor 1] | [X]% | [Position] | [Strengths] | [Weaknesses] |
| [Competitor 2] | [X]% | [Position] | [Strengths] | [Weaknesses] |

### Regulatory Environment
| Aspect | Requirement | Impact | Complexity |
|--------|-------------|--------|------------|
| [Regulation 1] | [Description] | [High/Med/Low] | [H/M/L] |
| [Regulation 2] | [Description] | [High/Med/Low] | [H/M/L] |

## Entry Mode Analysis

### Options Evaluated
| Mode | Description | Pros | Cons |
|------|-------------|------|------|
| **Direct Export** | Sell directly to market | Full control, margins | Slower, higher risk |
| **Partnership** | Work with local partner | Faster, lower risk | Shared economics |
| **Acquisition** | Buy existing player | Immediate presence | High cost, integration |
| **Joint Venture** | Shared ownership entity | Shared risk/reward | Complex governance |
| **Licensing** | License IP to local entity | Low investment | Limited control |

### Entry Mode Scoring
| Mode | Speed | Control | Investment | Risk | Fit | Score |
|------|-------|---------|------------|------|-----|-------|
| Direct | [1-5] | [1-5] | [1-5] | [1-5] | [1-5] | [Avg] |
| Partnership | [1-5] | [1-5] | [1-5] | [1-5] | [1-5] | [Avg] |
| Acquisition | [1-5] | [1-5] | [1-5] | [1-5] | [1-5] | [Avg] |

**Recommended Mode**: [Selection] because [rationale]

## Fit Analysis

### Product-Market Fit Assessment
| Requirement | Your Current State | Gap | Effort to Close |
|-------------|-------------------|-----|-----------------|
| [Requirement 1] | [Assessment] | [Gap] | [H/M/L] |
| [Requirement 2] | [Assessment] | [Gap] | [H/M/L] |

### Capability Gaps
| Capability Needed | Current Level | Gap | How to Address |
|-------------------|---------------|-----|----------------|
| [Capability 1] | [1-5] | [Gap] | [Build/Buy/Partner] |
| [Capability 2] | [1-5] | [Gap] | [Build/Buy/Partner] |

### Localization Requirements
| Area | Requirement | Investment | Timeline |
|------|-------------|------------|----------|
| Product | [Changes needed] | $[X] | [X] weeks |
| Marketing | [Changes needed] | $[X] | [X] weeks |
| Operations | [Changes needed] | $[X] | [X] weeks |
| Legal/Compliance | [Changes needed] | $[X] | [X] weeks |

## Risk Assessment

### Risk Matrix
| Risk | Probability | Impact | Score | Mitigation |
|------|-------------|--------|-------|------------|
| [Market risk] | [H/M/L] | [H/M/L] | [1-9] | [Strategy] |
| [Competitive risk] | [H/M/L] | [H/M/L] | [1-9] | [Strategy] |
| [Execution risk] | [H/M/L] | [H/M/L] | [1-9] | [Strategy] |
| [Financial risk] | [H/M/L] | [H/M/L] | [1-9] | [Strategy] |
| [Regulatory risk] | [H/M/L] | [H/M/L] | [1-9] | [Strategy] |

### Kill Criteria
Abort entry if:
- [ ] [Condition 1]
- [ ] [Condition 2]
- [ ] [Condition 3]

## Financial Projections

### Investment Requirements
| Category | Year 1 | Year 2 | Year 3 | Total |
|----------|--------|--------|--------|-------|
| Product/Development | $[X] | $[X] | $[X] | $[X] |
| Sales & Marketing | $[X] | $[X] | $[X] | $[X] |
| Operations | $[X] | $[X] | $[X] | $[X] |
| Other | $[X] | $[X] | $[X] | $[X] |
| **Total** | $[X] | $[X] | $[X] | $[X] |

### Revenue Projections
| Scenario | Year 1 | Year 2 | Year 3 | Year 5 |
|----------|--------|--------|--------|--------|
| Conservative | $[X] | $[X] | $[X] | $[X] |
| Base Case | $[X] | $[X] | $[X] | $[X] |
| Optimistic | $[X] | $[X] | $[X] | $[X] |

### ROI Analysis
| Metric | Value |
|--------|-------|
| Break-even | Month [X] |
| 3-Year NPV | $[X] |
| 3-Year ROI | [X]% |
| Payback Period | [X] months |

## Go-to-Market Plan

### Entry Strategy
**Approach**: [Detailed description of how you'll enter]

**Initial Target Segment**: [Segment] because [rationale]

**Positioning**: [How you'll differentiate in this market]

**Pricing Strategy**: [Approach and rationale]

### Timeline
| Phase | Duration | Key Activities | Milestones |
|-------|----------|----------------|------------|
| Phase 1: Preparation | [X] months | [Activities] | [Milestones] |
| Phase 2: Soft Launch | [X] months | [Activities] | [Milestones] |
| Phase 3: Scale | [X] months | [Activities] | [Milestones] |

### Resource Requirements
| Role | Timing | Build/Hire/Partner |
|------|--------|-------------------|
| [Role 1] | Phase 1 | [Approach] |
| [Role 2] | Phase 2 | [Approach] |

### Success Metrics
| Metric | Month 3 | Month 6 | Month 12 |
|--------|---------|---------|----------|
| Revenue | $[X] | $[X] | $[X] |
| Customers | [X] | [X] | [X] |
| Market Share | [X]% | [X]% | [X]% |

## Recommendation

### Decision
**[Go / No-Go / Conditional Go]**

### Rationale
[3-4 sentences explaining the recommendation]

### Conditions (if Conditional Go)
- [Condition 1]
- [Condition 2]

### Next Steps
1. [Immediate action]
2. [Next action]
3. [Following action]

Example

Input: /market-entry Expand our project management SaaS from US to European market

Output: Complete market entry analysis with:

• EU market sizing by country
• GDPR and data residency requirements
• Entry mode comparison (direct vs. partnership vs. acquisition)
• Localization requirements (language, payments, support)
• 18-month go-to-market plan starting with UK/Germany
• Investment of $500K with 24-month payback projection

Apply immediately to user's input. Ask clarifying questions about current market position, resources available, or specific target markets if needed.