Influencer Brief Generator

Create a comprehensive influencer outreach and collaboration brief for game marketing.

Context Gathering

Before creating the influencer brief, understand the goals:

Define Campaign Goals

• What's the primary objective? (awareness, wishlists, sales)
• What's the timeline?
• What's the budget range?
• What metrics matter?

Understand the Game

• What genre/type of game?
• What's the unique selling point?
• What's the target audience?
• What platforms is it on?

Check Resources

• What keys/codes are available?
• What assets can be shared?
• What embargo rules exist?
• Who manages relationships?

Identify Constraints

• What can influencers NOT do?
• What messaging must be included?
• What platforms are priority?
• What regions are targeted?

Use this context to create an appropriate brief.

Output Format

# Influencer Campaign Brief: [Game Name]

## Campaign Overview

### The Game
**Title:** [Game name]
**Genre:** [Game genre]
**Platform(s):** [Where available]
**Release date:** [Date or window]
**Price:** [$X / Free-to-play]

**One-line pitch:**
[Compelling single sentence describing the game]

**Key selling points:**
1. [Unique feature 1]
2. [Unique feature 2]
3. [Unique feature 3]

### Campaign Goals
**Primary objective:** [Awareness / Wishlists / Sales / Community]
**Success metrics:**
| Metric | Target |
|--------|--------|
| Total views | [#] |
| Wishlist additions | [#] |
| Sales attributed | [#] |
| Social mentions | [#] |

**Campaign period:** [Start] to [End]

---

## Target Influencers

### Ideal Creator Profile
**Content style:** [Let's Play / Review / Essays / Shorts / Variety]
**Audience size:**
- Tier 1 (mega): 500K+ subscribers
- Tier 2 (macro): 100K-500K subscribers
- Tier 3 (mid): 25K-100K subscribers
- Tier 4 (micro): 5K-25K subscribers

**Audience demographics:**
- Age: [Range]
- Gender: [If relevant]
- Geography: [Regions]
- Interests: [Related content they watch]

**Content fit:**
- Must play: [Required genre experience]
- Nice to have: [Preferred content types]
- Avoid: [Poor fit indicators]

### Platform Priority
| Platform | Priority | Why |
|----------|----------|-----|
| YouTube | [1-5] | [Rationale] |
| Twitch | [1-5] | [Rationale] |
| TikTok | [1-5] | [Rationale] |
| Twitter/X | [1-5] | [Rationale] |
| Instagram | [1-5] | [Rationale] |

### Target List
| Influencer | Platform | Followers | Fit Score | Status |
|------------|----------|-----------|-----------|--------|
| [Name] | [Platform] | [#] | [1-5] | [Pending/Contacted/Confirmed] |
| [Name] | [Platform] | [#] | [1-5] | [Status] |
| [Add more] | | | | |

---

## Collaboration Types

### Tier 1: Key Partners (Paid)
**Investment:** $[X] - $[Y] per creator
**Deliverables:**
- [X] dedicated video(s)
- [X] social posts
- [X] stream hours

**What they get:**
- Early access: [How early]
- Exclusivity window: [If any]
- Payment: [Amount or range]
- Additional perks: [Merchandise, access, etc.]

### Tier 2: Sponsored Content
**Investment:** $[X] - $[Y] per creator
**Deliverables:**
- Integrated mention OR
- Sponsored segment OR
- Dedicated short-form content

### Tier 3: Earned Coverage (Key drops)
**Investment:** Free keys only
**Target creators:** [Description]
**Expectation:** Coverage not guaranteed

---

## Key Distribution

### Key Allocation
| Tier | Keys Allocated | Conditions |
|------|----------------|------------|
| Tier 1 partners | [#] | [Any restrictions] |
| Tier 2 sponsored | [#] | [Any restrictions] |
| Key drops | [#] | [Any restrictions] |
| Community/giveaways | [#] | [Any restrictions] |
| **Total** | [#] | |

### Key Request Process
**For creators:**
1. [How to request]
2. [Vetting process]
3. [Distribution method]
4. [Timeline]

### Key Tracking
**Platform:** [Keymailer, Woovit, Manual, etc.]
**Tracking fields:** [Usage, content created, etc.]

---

## Messaging Guidelines

### Key Messages
**Must communicate:**
1. [Core message about game]
2. [Call to action - wishlist, buy, etc.]
3. [Where to get the game]

**Hashtags:**
- Primary: #[GameName]
- Secondary: #[Campaign hashtag]
- Platform-specific: [If different]

### Do's
- [Encouraged messaging point]
- [Encouraged messaging point]
- [Encouraged content type]

### Don'ts
- [Messaging to avoid]
- [Content restrictions]
- [Topics to not discuss]

### Required Disclosures
**Sponsored content:**
"[Required disclosure language per FTC/ASA guidelines]"

**Early access:**
"[Disclosure for pre-release content]"

---

## Assets Provided

### For Content Creation
| Asset | Format | Link/Location |
|-------|--------|---------------|
| Press kit | ZIP | [Link] |
| Key art | PNG/JPG | [Link] |
| Logos | PNG/SVG | [Link] |
| Screenshots | PNG | [Link] |
| Trailer | MP4/YouTube | [Link] |
| B-roll footage | MP4 | [Link] |
| Music (if usable) | MP3 | [Link] |

### Creator-Only Assets
[Special assets for partners only]

### Asset Restrictions
- [What cannot be shown]
- [Embargoed content]
- [Required usage guidelines]

---

## Timeline

### Pre-Launch
| Date | Milestone | Notes |
|------|-----------|-------|
| [Date] | Outreach begins | Start contacting creators |
| [Date] | Keys distributed | [To which tiers] |
| [Date] | Embargo lifts | Reviews/impressions can publish |
| [Date] | Content goes live | Coordinated launch content |

### Launch Week
| Date | Activity | Who |
|------|----------|-----|
| [Date] | Launch day streams | [Tier 1 partners] |
| [Date] | Review embargo lifts | All |
| [Date] | Social push | All |

### Post-Launch
| Date | Activity | Notes |
|------|----------|-------|
| [Date] | Follow-up content | Updates, DLC coverage |
| [Date] | Campaign wrap | Final reporting |

---

## Outreach Templates

### Initial Contact (Cold)

Subject: [Game Name] - Partnership Opportunity

Hi [Name],

[Personal note about their content]

I'm reaching out about [Game Name], a [brief pitch]. Given your content about [relevant topic], I think it could be a great fit for your audience.

We're looking for partners for our [launch/campaign] and would love to discuss working together.

What we can offer:

• [Key benefit 1]
• [Key benefit 2]
• [Key benefit 3]

Would you be interested in learning more?

Best, [Your name] [Contact info]

### Key Request Response

Hi [Name],

Thanks for your interest in [Game Name]!

Here's your key: [KEY]

A few notes:

• [Embargo info if applicable]
• [Any content guidelines]
• [Press kit link]

We'd love to see your content when it's live! Please share with us at [email/social].

Thanks, [Your name]

### Paid Partnership Proposal

Subject: [Game Name] - Sponsored Content Opportunity

Hi [Name],

[Reference to previous conversation or their content]

We'd love to propose a sponsored content partnership for [Game Name]:

Proposed deliverables:

• [Deliverable 1]
• [Deliverable 2]

Proposed compensation: [Amount/range]

Additional benefits:

• [Benefit 1]
• [Benefit 2]

Interested in discussing further?

Best, [Your name]

---

## Tracking & Reporting

### Tracking Sheet
| Creator | Platform | Type | Content Link | Views | Engagement | Notes |
|---------|----------|------|--------------|-------|------------|-------|
| | | | | | | |

### Success Metrics
**During campaign:**
- Views: [Running total]
- Engagement rate: [Average]
- Content pieces: [Count]
- Sentiment: [Positive/Mixed/Negative]

**Post-campaign:**
- Wishlist lift: [Attribution if possible]
- Sales attribution: [Via tracking links]
- ROI: [Investment vs. return]

### Reporting Schedule
| Date | Report Type | Audience |
|------|-------------|----------|
| [Weekly] | Status update | [Team] |
| [End of campaign] | Full report | [Stakeholders] |

---

## Contacts

### Internal
| Role | Name | Email |
|------|------|-------|
| Campaign lead | [Name] | [Email] |
| Key distribution | [Name] | [Email] |
| Asset requests | [Name] | [Email] |

### External Resources
**PR Agency:** [If using]
**Influencer platform:** [If using]

Generate a complete influencer brief based on the campaign goals and game.