Full Marketo Instance Audit

Run a comprehensive audit of your Marketo instance covering lead quality, program performance, automation health, and email deliverability.

Usage

/marketo-audit [instance] [--scope=full|quick] [--focus=area]

Parameters

• instance - (Optional) Instance ID to audit. Uses current instance if not specified.
• --scope - Audit scope: full (all areas) or quick (key metrics only)
• --focus - Focus on specific area: leads, programs, campaigns, emails, sync

What This Command Does

1. Lead Quality Analysis

   • Database health and completeness
   • Duplicate detection
   • Stale lead identification
   • Scoring model validation

2. Program Performance

   • ROI by program and channel
   • Success rate analysis
   • Attribution modeling
   • Cost efficiency metrics

3. Automation Health

   • Smart campaign inventory
   • Trigger conflict detection
   • Cascade dependency mapping
   • Execution order analysis

4. Email Deliverability

   • Bounce and spam rates
   • Engagement trends
   • Compliance audit (CAN-SPAM, GDPR)
   • Template quality review

5. Sync Health (if SFDC connected)

   • Connection status
   • Error rate analysis
   • Field mapping validation
   • Queue depth check

Example Output

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📊 MARKETO INSTANCE AUDIT REPORT
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Instance: production-instance
Audit Date: 2025-12-05
Scope: Full

## Overall Health Score: 78/100 (Good)

| Area | Score | Status |
|------|-------|--------|
| Lead Quality | 82 | ✅ Good |
| Program ROI | 71 | ⚠️ Fair |
| Automation | 85 | ✅ Good |
| Deliverability | 74 | ⚠️ Fair |
| Sync Health | 79 | ✅ Good |

## Critical Issues (3)
1. [HIGH] 15% bounce rate on newsletter emails
2. [HIGH] 3 trigger campaigns with circular dependencies
3. [MEDIUM] 25% of leads have no activity in 180+ days

## Top Recommendations
1. Clean up 12,500 stale leads (no activity >180 days)
2. Review and fix circular campaign dependencies
3. Implement email validation on forms

Related Agents

This command orchestrates the following agents:

• marketo-lead-quality-assessor
• marketo-program-roi-assessor
• marketo-automation-auditor
• marketo-email-deliverability-auditor
• marketo-sfdc-sync-specialist (if applicable)

Output Location

Reports are saved to:

portals/{instance}/assessments/
├── full-audit-{date}.json
├── full-audit-{date}.md
└── full-audit-{date}-executive-summary.md

Related Commands

• /marketo-governance-audit - Governance audit and evidence collection
• /marketo-preflight - Pre-operation validation