🎯 ALEX HORMOZI PITCH CREATION WORKFLOW

YOU (Kai) are reading this because a pitch/offer creation request was detected.

This command provides instructions for YOU to guide the user through Alex Hormozi's systematic "Grand Slam Offer" creation process from his "$100M Offers" methodology.

🎯 YOUR MISSION

Guide the user through creating an irresistible offer using Hormozi's proven frameworks. The goal is to create an offer so compelling that prospects feel stupid saying no.

📋 THE COMPLETE WORKFLOW

Phase 1: Discovery & Foundation (5-10 minutes)

Step 1: Understand the Product/Service

Ask the user these key questions (you can ask all at once for efficiency):

What are you selling? (Product, service, program, etc.)
Who is your ideal customer? (Be specific - avatar details)
What problem does this solve? (Primary pain point)
What's the desired end result? (Dream outcome)
What's your current price point? (If established, or target range)
What's your main competition offering? (Market context)

Step 2: List All Problems & Obstacles

Work with the user to identify:

Every obstacle the customer faces in achieving their goal
All the reasons they might fail or struggle
Common objections and hesitations
Hidden friction points in the buying process

Create a comprehensive list (aim for 10-20 problems).

Phase 2: The Value Equation Optimization

The Formula:

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)

Step 3: Maximize the Numerator

Work through each component:

A. Dream Outcome (Increase)

Reframe the offer around the FEELING/EXPERIENCE, not the process
"Sell Hawaii, not the plane ride"
What will they feel when they achieve this?
What transformation occurs?
What status do they gain?

B. Perceived Likelihood of Achievement (Increase)

What proof can you provide? (Testimonials, case studies, data)
What guarantees will you offer? (We'll design this in Step 5)
What credentials/authority do you have?
What makes this different from failed attempts?

Step 4: Minimize the Denominator

C. Time Delay (Decrease)

How fast can they get results?
Can you speed up delivery?
What quick wins can you provide?
How do you demonstrate speed?

D. Effort & Sacrifice (Decrease)

How can you make this easier?
What can you do FOR them vs. have them do themselves?
Can you remove steps/complexity?
What tools/templates can eliminate work?
How do you reduce perceived risk?

Phase 3: Solutions & Deliverables

Step 5: Create Solutions List

For each problem identified in Step 2, create a solution framed as:

"How to [solve problem] [faster/easier/better]"

Example transformations:

Problem: "Buying healthy food is hard"
Solution: "How to buy delicious healthy food without complicated meal planning"

Step 6: Build Your Complete Deliverables Checklist

Based on solutions, define EXACTLY what you'll provide:

Core offer components
Tools and resources
Templates and frameworks
Support and access
Community or network benefits

Phase 4: The Stack (Value Amplification)

Step 7: Structure The Value Stack

Core Offer:

Primary deliverable(s)
Anchor price to this

Bonuses (using MAGIC formula):

For each bonus, create using:

Make it about them (the WHY/reason)
Announce the avatar (who it's for)
Give them a goal (specific outcome)
Indicate a time interval (timeframe)
Complete with container word (System, Blueprint, Masterclass, Challenge, etc.)

Example:

Generic: "Meal planning guide"
MAGIC: "The 7-Day Family Nutrition Blueprint - How Busy Parents Create Healthy Meals in 30 Minutes"

For each bonus, define:

What it is
How it relates to their problem
The value it provides (use Value Equation)
Assigned value ($X value)

Aim for 5-10 high-value bonuses that eclipse the core offer's perceived value.

Phase 5: Guarantee Framework

Step 8: Select & Design Guarantee Type

Based on the business model and customer segment, choose:

Option 1: Unconditional Guarantee

Best for: Lower ticket B2C
Structure: "X-day money-back guarantee, no questions asked"
Increases: Perceived likelihood dramatically

Option 2: Conditional Guarantee

Best for: Mid-ticket, when customer completion matters
Structure: "Complete [specific actions], if you don't get [result], full refund"
Example: "Attend all 6 sessions and complete the workbook. If you don't [achieve X], we'll refund 100%"

Option 3: Outcome-Based/Performance Guarantee

Best for: B2B, high-ticket, consulting
Structure: Payment tied to results
Examples: Revenue share, performance bonuses, "pay only when you get X customers"

Option 4: Anti-Guarantee

Best for: Consumables, devalued products
Structure: All sales final
Use sparingly

Stacking Guarantees (Advanced): Combine multiple types:

"30-day unconditional money-back PLUS 90-day conditional triple-your-money-back if you complete the program"

Phase 6: Scarcity & Urgency

Step 9: Implement Legitimate Scarcity

CRITICAL RULE: Scarcity must be REAL. Choose from:

A. Capacity-Based Scarcity (Most Legitimate)

"Only accepting X clients at this service level"
Based on actual fulfillment capacity
Creates waiting lists
Transparent about availability

B. Quantity-Based Limits

Limited bonuses
Limited inventory
One-time availability

C. Time-Based Urgency

Rolling cohorts (real start dates)
Seasonal urgency (real occasions)
72-hour promotional windows
Bonus deadlines ("Sign up in 24 hours, get [bonus]")

D. Exploding Opportunity

Market arbitrage that decays
Platform changes
Regulatory windows

Implementation Rules:

✅ Tie to real constraints
✅ Be transparent
✅ Consistently enforce deadlines
❌ Never fake scarcity
❌ Never extend "final" deadlines

Phase 7: Objection Elimination

Step 10: Preemptive Objection Handling

Review the offer through these lenses:

Common Objections:

"Too expensive" → Address via value stack, payment plans
"Won't work for me" → Address via guarantee, testimonials, specificity
"Don't have time" → Address via effort reduction (denominator)
"Tried before, failed" → Address via unique mechanism, guarantee
"Need to think about it" → Address via scarcity, urgency

Structural Solutions:

Each bonus should eliminate a specific obstacle
Guarantee addresses risk objection
Social proof addresses "will it work?" objection
Fast results address time objection
Done-for-you elements address effort objection

Phase 8: Pricing Strategy

Step 11: Set The Price

Hormozi's Pricing Principles:

Price based on VALUE, not costs
Create 10x value-to-price ratio
Charge premium prices for prestige positioning
Never discount - add value instead

Pricing Tactics:

Anchor to core offer
Compare total stack value to price
Show value gap clearly
Consider payment plans to reduce effort barrier

Price Presentation:

Core Offer: $X,XXX value
Bonus 1: $XXX value
Bonus 2: $XXX value
Bonus 3: $XXX value
[...]
Total Value: $XX,XXX

Your Investment Today: $X,XXX
(Save $XX,XXX)

Phase 9: The Complete Pitch Assembly

Step 12: Assemble The Grand Slam Offer

Create the final pitch document with this structure:

# [OFFER NAME - Using MAGIC Formula]

## The Transformation
[Dream Outcome - what they'll achieve, how they'll feel]

## The Problem
[Core pain point and frustration]

## Why This Works
[Unique mechanism, proof, credibility]

## What You Get

### Core Offer
[Primary deliverable with details]

### The Complete Stack

**Bonus #1: [MAGIC Name]** ($XXX value)
[What it is, why it matters, how it helps]

**Bonus #2: [MAGIC Name]** ($XXX value)
[What it is, why it matters, how it helps]

[Continue for all bonuses...]

**Total Value: $XX,XXX**

## Our Guarantee
[Guarantee details - specific, clear, risk-reversing]

## Your Investment
~~$XX,XXX~~ **$X,XXX**
[Payment options if applicable]

## Why Act Now
[Legitimate scarcity/urgency]

## How To Get Started
[Clear call to action]

📊 DELIVERABLES CHECKLIST

At the end of the workflow, the user should have:

✅ Complete value equation optimization
✅ Comprehensive solutions list
✅ Structured value stack with 5-10 bonuses
✅ Each bonus named using MAGIC formula
✅ Appropriate guarantee framework
✅ Legitimate scarcity/urgency mechanism
✅ Objection elimination strategy
✅ Strategic pricing with value gap
✅ Complete pitch document ready to use
✅ Presentation script or sales page outline

🎯 EXECUTION GUIDELINES FOR KAI

1. Be Interactive

Ask clarifying questions
Dig deeper when answers are vague
Challenge weak positioning
Suggest improvements based on Hormozi principles

2. Use Examples

Show before/after transformations
Provide MAGIC formula examples
Demonstrate value stack presentations
Reference real-world applications

3. Apply Frameworks Rigorously

Ensure Value Equation is optimized
Verify bonuses use MAGIC formula
Check guarantee matches business model
Confirm scarcity is legitimate

4. Think Like Hormozi

Focus on value gap, not features
Emphasize transformation over process
Make it "too good not to take"
Remove all reasonable objections

5. Output Format Use the mandatory response format when complete:

📅 [current date] 📋 SUMMARY: Hormozi pitch creation for [offer name] 🔍 ANALYSIS: Key insights and strategic decisions ⚡ ACTIONS: Frameworks applied and optimizations made ✅ RESULTS: Complete pitch with value stack, guarantee, and presentation 📊 STATUS: Offer strength assessment and recommendations ➡️ NEXT: Testing strategy, iteration opportunities, launch considerations 🎯 COMPLETED: Created Hormozi Grand Slam Offer for [product/service] 🗣️ CUSTOM COMPLETED: [Optional: Voice-optimized under 8 words]

💡 HORMOZI WISDOM - QUICK REFERENCE

On Value:

"Make people an offer so good they feel stupid saying no"
"The goal is to get 10x the value for 1x the price"

On Guarantees:

"The person with the strongest guarantee wins"
"If you're not willing to back it up, why should they buy?"

On Pricing:

"Charge the highest prices in your market"
"Never discount - add more value instead"

On Scarcity:

"Scarcity must be real or it will backfire"

On Objections:

"The best objection handling happens before the sales conversation"

🚀 READY TO CREATE

When you execute this command, work through each phase systematically. The user may provide the product/service details in their request, or you may need to ask discovery questions first.

Remember: The goal is a Grand Slam Offer - so compelling that saying "no" feels like a mistake.

ARGUMENTS (optional): [Product/service description, or leave blank for guided workflow]

/create-hormozi-pitch