/market-plugin

Develop market strategy and growth tactics for your plugin with expert guidance from the Market Research Analyst and Growth Strategist.

Usage

/market-plugin [plugin-name] [--research] [--positioning] [--strategy] [--launch]

Examples

Start market analysis

/market-plugin my-plugin

Conduct market research

/market-plugin my-plugin --research

Develop positioning

/market-plugin my-plugin --positioning

Create growth strategy

/market-plugin my-plugin --strategy

Plan launch

/market-plugin my-plugin --launch

Market Strategy Process

Phase 1: Market Research (--research)

Understand your market:

Market sizing (TAM/SAM/SOM)
Competitive analysis
User segmentation
Trend analysis
Opportunity identification
Pricing benchmarking

Output:

Market size report
Competitive analysis
Segment profiles
Trend analysis
Pricing recommendations

Phase 2: Positioning (--positioning)

Define your position:

Value proposition
Target audience
Competitive advantages
Unique selling points
Brand positioning
Messaging framework

Output:

Positioning statement
Value proposition
Messaging guide
Elevator pitch
Brand identity

Phase 3: Growth Strategy (--strategy)

Plan your growth:

Monetization model
Pricing strategy
Acquisition channels
Retention tactics
Partnership strategy
Expansion roadmap

Output:

Growth roadmap
Acquisition strategy
Pricing model
Partnership plan
Financial forecast

Phase 4: Launch Planning (--launch)

Prepare for launch:

Go-to-market plan
Launch timeline
Messaging strategy
Launch channels
PR strategy
Success metrics

Output:

Launch plan
Marketing calendar
PR strategy
Metric dashboard
Launch checklist

Full Market Strategy

/market-plugin my-plugin --research --positioning --strategy --launch

Combines all phases for comprehensive market strategy.

Market Research Components

Market Sizing

Total Addressable Market (TAM)
Serviceable Addressable Market (SAM)
Serviceable Obtainable Market (SOM)
Market growth rates
Market trends

Competitive Analysis

Direct competitors
Indirect competitors
Feature comparison
Pricing comparison
Strengths and weaknesses
Market gaps

User Analysis

User segments
User personas
Pain points
Use cases
Willingness to pay
Customer needs

Trend Analysis

Technology trends
Market trends
User behavior trends
Emerging opportunities
Threat identification

Positioning Strategy

Value Proposition

Define what makes your plugin unique:

Problem - What problem does it solve?
Solution - How does your plugin solve it?
Benefit - What value does it provide?
Differentiation - What makes it unique?

Target Audience

Define who you serve:

Primary audience
Secondary audience
User characteristics
User needs
Buying behavior

Competitive Advantages

Identify your strengths:

Feature advantages
Price advantages
Speed advantages
Quality advantages
Service advantages

Growth Metrics

User Metrics

Total users
Active users
Retention rate
Churn rate
Growth rate

Business Metrics

Revenue
Customer acquisition cost (CAC)
Customer lifetime value (LTV)
CAC payback period
Net revenue retention

Engagement Metrics

Feature usage
Session frequency
Session duration
User satisfaction
Net promoter score (NPS)

Monetization Models

Freemium

Free tier → Paid tier

Entry-level free features
Advanced paid features
Clear upgrade path

Subscription

Monthly/Yearly recurring revenue

Fixed monthly cost
Recurring billing
Multiple tiers

Usage-Based

Pay per use

Transparent pricing
Scale with usage
Fair for users

Hybrid

Freemium + subscription

Free tier + paid tiers
Usage-based overage
Enterprise licensing

Go-to-Market Strategy

Pre-Launch (4-6 weeks before)

Launch Week

Post-Launch (4 weeks after)

Launch Channels

Owned Channels

Blog
Email list
Social media
Community forums
Website

Earned Channels

Press coverage
Influencer mentions
Community discussions
User reviews
Word of mouth

Paid Channels

Ads (Google, social)
Sponsorships
Directory listings
Partnerships
Affiliate programs

Pricing Strategy

Price Setting

Calculate costs
Understand value
Analyze competitors
Set price tiers
Test pricing
Optimize based on data

Pricing Tiers

Tier 1: Starter       $9/month
Tier 2: Professional  $49/month
Tier 3: Enterprise    Custom

Pricing Elements

Features per tier
Usage limits
Support level
Contract terms
Annual discounts

Partnership Strategy

Partnership Types

Marketplace partnerships
Technology partnerships
Marketing partnerships
Integration partnerships
Channel partnerships

Partnership Benefits

Extended reach
Additional features
Cross-promotion
Revenue sharing
Market validation

PR and Content Strategy

Content Marketing

Blog posts
Case studies
Tutorials
Webinars
Podcast appearances
Video content

PR Strategy

Press releases
Media outreach
Industry publications
Thought leadership
Speaking opportunities

Launch Checklist

Product Ready

Marketing Ready

Distribution Ready

Community Ready

Success Metrics

Define what success means:

User growth targets
Revenue targets
Engagement targets
Retention targets
Market share targets

Post-Launch

Optimization

Analyze user behavior
Identify friction points
Optimize conversion
Improve retention
Gather feedback

Scaling

Scale marketing
Expand features
Enter new segments
Build partnerships
Increase revenue

Key Takeaways

Research first - Understand your market
Clear positioning - Stand out from competitors
Target audience - Know exactly who you serve
Sustainable pricing - Price for long-term success
Multi-channel launch - Use multiple channels
Measure results - Track key metrics
Stay agile - Adapt based on feedback