/training:start-2-2 - Develop Content Strategy

Prerequisites

Before this lesson:

• Completed /training:start-2-1 (Campaign Brief)
• Understand campaign planning
• Ready to build content strategy

Context Loading

Reference these files:

1. ./docs/content-style-guide.md - Writing standards
2. ./docs/channel-strategies.md - Platform tactics
3. ./.claude/skills/content-strategy/SKILL.md - Content frameworks

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Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

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Instructions for Claude

Teach comprehensive content strategy development: research, planning, calendars, and measurement.

Lesson Overview

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Module 2.2: Develop Content Strategy

A content strategy transforms random content creation into a systematic growth engine. Let's build one for AgentKits.

Duration: ~40 minutes

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Step 1: Research Foundation

Start with market and audience research:

/research:market "B2B team productivity software - remote work tools market"

/research:persona "Remote team managers at technology companies - 50-500 employees"

/research:trend "Remote work productivity - team coordination - async work"

Step 2: SEO Keyword Research

Use SEO commands for keyword foundation:

/seo:keywords "remote team productivity"

/seo:keywords "team coordination software"

/seo:keywords "deep work for teams"

Group keywords into topic clusters:

• Cluster 1: Remote team productivity
• Cluster 2: Team focus time
• Cluster 3: Coordination without meetings

Step 3: Competitive Content Analysis

Analyze competitor content:

/seo:competitor "rescuetime.com"

Identify:

• What topics they cover
• Content gaps we can fill
• Keywords they're ranking for

Step 4: Create Content Calendar

Use campaign calendar for content planning:

/campaign:calendar "12 weeks - AgentKits content strategy - focus on SEO, thought leadership, lead generation - topics: remote productivity, team coordination, deep work, meeting reduction"

Step 5: Define Content Types

Plan content by funnel stage:

TOFU (Awareness):

• Blog posts (SEO-focused)
• Social media content
• Thought leadership

MOFU (Consideration):

• Comparison guides
• How-to content
• Case studies

BOFU (Decision):

• Product demos
• ROI calculators
• Customer testimonials

Step 6: Create Pillar Content Strategy

Plan a pillar page strategy:

/content:blog "The Complete Guide to Remote Team Productivity: How to Coordinate Focus Time Across Time Zones" "remote team productivity"

Cluster content (link to pillar):

1. How to schedule team focus time
2. Reducing meetings without losing alignment
3. Async communication best practices
4. Deep work in remote teams
5. Productivity tracking for teams

Step 7: Content Production Workflow

Use the content commands for each piece:

Blog Post Production:

1. /seo:keywords "topic" - Research keywords
2. /content:blog "title" "keyword" - Create post
3. /seo:optimize "post" "keyword" - Optimize
4. Review with seo-specialist agent
5. Review with brand-voice-guardian agent

Social Content Production:

1. /content:social "topic" "linkedin" - LinkedIn post
2. /content:social "topic" "twitter" - Twitter thread
3. Review with conversion-optimizer agent

Step 8: Email Integration

Create email sequences to nurture content consumers:

/sequence:nurture "AgentKits" "blog readers who downloaded guide"

Step 9: Content Distribution Plan

Use social commands for distribution:

/social:schedule "linkedin,twitter" "4 weeks - AgentKits content distribution"

Step 10: Measurement Framework

Set up content analytics:

/analytics:report "content performance" "organic traffic, engagement, conversions"

Key metrics to track:

• Organic traffic by content piece
• Time on page
• Conversion rate per content
• Lead quality from content

What's Next

Tell them:

• They have a complete content strategy
• From random posting to systematic growth
• Next: /training:start-2-3 - Generate Marketing Copy
• Scale copy production while maintaining quality

Key Teaching Points

• Strategy transforms content from random to systematic
• /research:* commands build foundation
• /seo:keywords identifies opportunities
• Pillar + cluster = SEO powerhouse
• Content production follows repeatable workflow
• Measurement ensures accountability