/re-engage

Prerequisites

Before running this command, ensure you have:

• Inactivity criteria defined
• Win-back strategy chosen
• List hygiene policy understood

Context Loading

Load these files first:

1. ./README.md - Product context
2. ./docs/sequences/ - Existing sequences
3. .claude/skills/email-sequence/SKILL.md - Sequence frameworks

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Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate email-marketing, email-sequence skills.

Components: Reference ./.claude/components/interactive-questions.md

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Interactive Parameter Collection

Step 1: Ask Output Scope

Question: "What level of re-engagement sequence do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - 3-email win-back series
• Recommended - 5-email sequence with offer
• Complete - Full sequence with segmentation
• Custom - I'll specify parameters

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Step 2: Ask Inactivity Period

Question: "How long have contacts been inactive?" Header: "Period" MultiSelect: false

Options:

• 30-60 days - Recently disengaged
• 60-90 days - Moderately inactive
• 90+ days - Long-term inactive
• Mixed - Various inactivity levels

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Step 3: Ask Win-Back Strategy

Question: "What approach should we use to win them back?" Header: "Strategy" MultiSelect: false

Options:

• Value-First - New content and updates
• Incentive - Discount or offer
• Emotional - Personal reconnection
• Direct - Simple confirmation ask

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Step 4: Ask Post-Sequence Action

Question: "What happens after the sequence?" Header: "Action" MultiSelect: false

Options:

• Clean List - Remove non-responders
• Keep & Suppress - Keep but exclude from campaigns
• Move to Cold - Reduce send frequency
• Final Attempt - One more try later

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Step 5: Confirmation

Display summary:

## Re-engagement Sequence Configuration

| Parameter | Value |
|-----------|-------|
| Brand/Product | [description] |
| Inactivity Period | [selected period] |
| Win-Back Strategy | [selected strategy] |
| Post-Sequence | [selected action] |
| Scope | [Basic/Recommended/Complete] |

Question: "Create this re-engagement sequence?" Header: "Confirm" MultiSelect: false

Options:

• Yes, create sequence - Start creation
• No, change settings - Go back to modify

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Re-engagement Philosophy

• Lead with value, not guilt
• Remind them why they subscribed
• Give easy way to re-engage or leave
• Clean list if no response (GDPR compliant)

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Workflow

1. Segment Definition

   • Define inactivity criteria
   • Segment by last engagement
   • Plan win-back strategy

2. Sequence Design

   • 21-day re-engagement cadence
   • Escalating urgency
   • Breakup email

3. Content Creation

   • Attention-grabbing subject lines
   • Emotional reconnection copy
   • Clear value proposition

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Agent Delegation

Task	Agent	Trigger
Inactivity criteria	continuity-specialist	Segment definition
Sequence design	email-wizard	Primary task
Win-back copy	copywriter	Emotional reconnection

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Output Format

Basic Scope

## Re-engagement Sequence: [Brand]

### Overview
- Trigger: No engagement 30+ days
- Goal: Win back or clean list
- Duration: 21 days (3 emails)

### Email 1: We Miss You (Day 0)
**Subject:** [Subject]
**Body:** [Copy]

### Email 2: Special Offer (Day 7)
[Structure]

### Email 3: Breakup (Day 21)
[Structure]

### Post-Sequence
[Action for non-responders]

Recommended Scope

[Include Basic + 5 emails + Offer strategy + Feedback request + Success metrics]

Complete Scope

[Include all + Segment variations + A/B variants + Preference center + List hygiene automation + GDPR compliance]

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Pre-Delivery Validation

Before delivering re-engagement sequence:

• Win-back message compelling
• Escalation clear
• Breakup email included
• Post-sequence action defined
• GDPR compliance noted

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Output Location

Save sequence to: ./docs/sequences/re-engage-[brand]-[YYYY-MM-DD].md

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Next Steps

After re-engagement sequence, consider:

• /sequence:nurture - Nurture re-engaged leads
• /crm:segment - Update segment definitions
• /content:email - Write email copy