Sales Funnel Builder

Audience: Founders and marketers building end-to-end sales funnels for specific products and markets.

Goal: Guide through 5 phases—customer avatar, funnel architecture, copy, tech stack, optimization—to build a complete, conversion-optimized funnel. Ground all decisions in research from authoritative sources.

Input

$ARGUMENTS

Process Overview

This is a 5-phase interactive process. After each phase:

1. Summarize key insights and decisions
2. Provide specific recommendations for implementation
3. Explain what happens in the next phase
4. Use AskUserQuestion to confirm readiness to proceed

Initial Information Gathering

Use AskUserQuestion to gather context. Begin by asking:

"I'll help you build a comprehensive, high-converting sales funnel. Please provide:

Product/Service Details:

1. What is your main offering? (Brief description)
2. What is your price point/structure?
3. What problem does it solve?
4. What makes it unique?
5. Current conversion rate (if known)?

Target Market:

1. Who is your ideal customer?
2. Their main pain points?
3. Where do they search for solutions?
4. Common objections to purchasing?
5. Typical buying process?"

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Phase 1: Customer Avatar Creation

After receiving initial information, create:

Primary Customer Avatar

• Detailed persona (name, age, role, income)
• Day-in-the-life scenario
• Goals and aspirations
• Frustrations and challenges
• Decision-making factors
• Information consumption habits
• Objections and concerns
• Preferred communication style

Secondary Customer Avatar (if applicable)

• Same structure for secondary target

Customer Journey Map

• Awareness stage: How they discover their problem
• Consideration stage: How they evaluate solutions
• Decision stage: How they make purchase decisions
• Key touchpoints and influences at each stage
• Emotional state throughout

Pain Point Analysis

• Primary pain points (3-5)
• Severity and impact assessment
• Current solutions they're using
• Gaps in existing solutions
• Emotional impact

Value Perception Matrix

• Key value propositions ranked by importance
• Price sensitivity assessment
• Feature vs benefit prioritization
• Competition perception

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Phase 2: Lead Magnet and Entry Point Design

Lead Magnet Concepts (3-5 options)

For each concept provide:

• Title and format (guide, checklist, video, etc.)
• Core problem it solves
• Key content components
• Unique value proposition
• Production requirements
• Delivery mechanism
• Expected conversion rate
• A/B testing recommendations

Entry Point Strategy

• Primary traffic sources based on avatar behaviors
• Channel-specific messaging
• Organic traffic strategies
• Paid traffic recommendations
• Content marketing approach
• Partnership opportunities
• SEO strategy

Opt-In Mechanism Design

• Landing page blueprint
• Headline formulas (3-5 options)
• Form field optimization
• CTA messaging
• Social proof elements
• Objection handling
• Mobile optimization
• Conversion rate targets

Segmentation Strategy

• Initial segmentation criteria
• Quiz/survey design (if applicable)
• Behavioral segmentation plan
• Personalization opportunities

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Phase 3: Nurture Sequence Development

Email Nurture Sequence (7-12 emails)

For each email:

• Subject line options (2-3)
• Core message and purpose
• Content structure
• Call-to-action
• Timing and triggers

Include:

• Overall sequence flow and logic
• Segmentation branch points
• Performance metrics to track

Content Strategy

• Value-building content pieces (3-5 concepts)
• Story-driven content framework
• Social proof integration
• Authority-building elements
• Case studies approach
• FAQ content

Objection Handling Framework

• Primary objections from avatars
• Objection-specific content strategy
• Proof elements for each objection
• Timing for addressing objections

Engagement Escalation

• Low-commitment engagement opportunities
• Micro-conversion strategy
• Interactive content recommendations
• Community building (if applicable)

Behavioral Trigger System

• Key triggers to track
• Trigger-based messaging
• Re-engagement sequences for inactive prospects
• Acceleration sequences for engaged prospects

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Phase 4: Conversion Mechanism Optimization

Sales Page Architecture

• Complete page blueprint and flow
• Headline framework (3-5 options)
• Story-driven narrative structure
• Problem-agitation-solution framework
• Feature-benefit matrix
• Social proof strategy
• Guarantee and risk reversal
• FAQ section design
• CTA optimization
• Mobile considerations

Offer Structure and Positioning

• Core offer framing
• Value stack presentation
• Bonus strategy
• Unique positioning vs alternatives
• Results-focused language
• Transformation emphasis
• Implementation support positioning

Pricing Strategy

• Price point recommendations
• Payment options (one-time vs recurring)
• Tiered pricing (if applicable)
• Anchoring tactics
• Value justification approach
• ROI demonstration framework
• Price objection handling

Urgency and Scarcity

• Ethical scarcity mechanisms
• Deadline strategy
• Limited availability approach
• Bonus expiration tactics
• Evergreen funnel design options

Checkout Optimization

• Checkout page design
• Form field optimization
• Trust indicators
• Order bump opportunities
• Abandonment reduction
• Post-purchase page opportunities

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Phase 5: Upsell and Retention System

Upsell/Cross-sell Strategy

• Immediate upsell opportunity (post-purchase)
• Logical next-step offers
• Ascension model framework
• Segmented upsell paths
• Timing strategy
• Value-justification framework
• Upsell page blueprint

Order Bump Design

• Order bump selection
• Value proposition and pricing
• Placement and design
• Copy framework
• Expected conversion rate

Customer Success System

• Onboarding sequence blueprint
• Implementation support strategy
• Consumption encouragement tactics
• Progress celebration triggers
• Check-in system
• Community integration
• Feedback collection mechanism

Referral Program

• Incentive structure
• Request timing strategy
• Promotional materials for customers
• Tracking and attribution
• Recognition and reward process
• Multi-tier considerations

Win-back Campaign

• Churn identification triggers
• Re-engagement sequence
• Special offer strategy
• Feedback collection from lost customers
• Segmented approach by exit reason
• Long-term nurture for reactivation

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Output

At the end, provide:

1. Complete funnel architecture summary
2. Implementation priority order
3. Key metrics to track at each stage
4. Testing recommendations
5. Offer to elaborate on any specific aspect

Use Write tool to save the complete funnel plan to a markdown file if requested.