Sales Funnel Builder
Audience: Founders and marketers building end-to-end sales funnels for specific products and markets.
Goal: Guide through 5 phases—customer avatar, funnel architecture, copy, tech stack, optimization—to build a complete, conversion-optimized funnel. Ground all decisions in research from authoritative sources.
Input
$ARGUMENTS
Process Overview
This is a 5-phase interactive process. After each phase:
- Summarize key insights and decisions
- Provide specific recommendations for implementation
- Explain what happens in the next phase
- Use
AskUserQuestion to confirm readiness to proceed
Initial Information Gathering
Use AskUserQuestion to gather context. Begin by asking:
"I'll help you build a comprehensive, high-converting sales funnel. Please provide:
Product/Service Details:
- What is your main offering? (Brief description)
- What is your price point/structure?
- What problem does it solve?
- What makes it unique?
- Current conversion rate (if known)?
Target Market:
- Who is your ideal customer?
- Their main pain points?
- Where do they search for solutions?
- Common objections to purchasing?
- Typical buying process?"
Phase 1: Customer Avatar Creation
After receiving initial information, create:
Primary Customer Avatar
- Detailed persona (name, age, role, income)
- Day-in-the-life scenario
- Goals and aspirations
- Frustrations and challenges
- Decision-making factors
- Information consumption habits
- Objections and concerns
- Preferred communication style
Secondary Customer Avatar (if applicable)
- Same structure for secondary target
Customer Journey Map
- Awareness stage: How they discover their problem
- Consideration stage: How they evaluate solutions
- Decision stage: How they make purchase decisions
- Key touchpoints and influences at each stage
- Emotional state throughout
Pain Point Analysis
- Primary pain points (3-5)
- Severity and impact assessment
- Current solutions they're using
- Gaps in existing solutions
- Emotional impact
Value Perception Matrix
- Key value propositions ranked by importance
- Price sensitivity assessment
- Feature vs benefit prioritization
- Competition perception
Phase 2: Lead Magnet and Entry Point Design
Lead Magnet Concepts (3-5 options)
For each concept provide:
- Title and format (guide, checklist, video, etc.)
- Core problem it solves
- Key content components
- Unique value proposition
- Production requirements
- Delivery mechanism
- Expected conversion rate
- A/B testing recommendations
Entry Point Strategy
- Primary traffic sources based on avatar behaviors
- Channel-specific messaging
- Organic traffic strategies
- Paid traffic recommendations
- Content marketing approach
- Partnership opportunities
- SEO strategy
Opt-In Mechanism Design
- Landing page blueprint
- Headline formulas (3-5 options)
- Form field optimization
- CTA messaging
- Social proof elements
- Objection handling
- Mobile optimization
- Conversion rate targets
Segmentation Strategy
- Initial segmentation criteria
- Quiz/survey design (if applicable)
- Behavioral segmentation plan
- Personalization opportunities
Phase 3: Nurture Sequence Development
Email Nurture Sequence (7-12 emails)
For each email:
- Subject line options (2-3)
- Core message and purpose
- Content structure
- Call-to-action
- Timing and triggers
Include:
- Overall sequence flow and logic
- Segmentation branch points
- Performance metrics to track
Content Strategy
- Value-building content pieces (3-5 concepts)
- Story-driven content framework
- Social proof integration
- Authority-building elements
- Case studies approach
- FAQ content
Objection Handling Framework
- Primary objections from avatars
- Objection-specific content strategy
- Proof elements for each objection
- Timing for addressing objections
Engagement Escalation
- Low-commitment engagement opportunities
- Micro-conversion strategy
- Interactive content recommendations
- Community building (if applicable)
Behavioral Trigger System
- Key triggers to track
- Trigger-based messaging
- Re-engagement sequences for inactive prospects
- Acceleration sequences for engaged prospects
Phase 4: Conversion Mechanism Optimization
Sales Page Architecture
- Complete page blueprint and flow
- Headline framework (3-5 options)
- Story-driven narrative structure
- Problem-agitation-solution framework
- Feature-benefit matrix
- Social proof strategy
- Guarantee and risk reversal
- FAQ section design
- CTA optimization
- Mobile considerations
Offer Structure and Positioning
- Core offer framing
- Value stack presentation
- Bonus strategy
- Unique positioning vs alternatives
- Results-focused language
- Transformation emphasis
- Implementation support positioning
Pricing Strategy
- Price point recommendations
- Payment options (one-time vs recurring)
- Tiered pricing (if applicable)
- Anchoring tactics
- Value justification approach
- ROI demonstration framework
- Price objection handling
Urgency and Scarcity
- Ethical scarcity mechanisms
- Deadline strategy
- Limited availability approach
- Bonus expiration tactics
- Evergreen funnel design options
Checkout Optimization
- Checkout page design
- Form field optimization
- Trust indicators
- Order bump opportunities
- Abandonment reduction
- Post-purchase page opportunities
Phase 5: Upsell and Retention System
Upsell/Cross-sell Strategy
- Immediate upsell opportunity (post-purchase)
- Logical next-step offers
- Ascension model framework
- Segmented upsell paths
- Timing strategy
- Value-justification framework
- Upsell page blueprint
Order Bump Design
- Order bump selection
- Value proposition and pricing
- Placement and design
- Copy framework
- Expected conversion rate
Customer Success System
- Onboarding sequence blueprint
- Implementation support strategy
- Consumption encouragement tactics
- Progress celebration triggers
- Check-in system
- Community integration
- Feedback collection mechanism
Referral Program
- Incentive structure
- Request timing strategy
- Promotional materials for customers
- Tracking and attribution
- Recognition and reward process
- Multi-tier considerations
Win-back Campaign
- Churn identification triggers
- Re-engagement sequence
- Special offer strategy
- Feedback collection from lost customers
- Segmented approach by exit reason
- Long-term nurture for reactivation
Output
At the end, provide:
- Complete funnel architecture summary
- Implementation priority order
- Key metrics to track at each stage
- Testing recommendations
- Offer to elaborate on any specific aspect
Use Write tool to save the complete funnel plan to a markdown file if requested.