/market-analysis

I'm running the Market Analysis workflow to provide comprehensive market intelligence.

This workflow produces:

• Total Addressable Market (TAM) sizing
• Serviceable Addressable Market (SAM) sizing
• Serviceable Obtainable Market (SOM) estimation
• Market segmentation analysis
• Trend analysis (drivers and headwinds)
• Ideal Customer Profile (ICP)
• Buyer personas

Document Organization

All artifacts will be saved to: docs/pmm/<market-or-product-name>/

First, let me gather information about your market:

Use the AskUserQuestion tool to gather:

Question 1: "What market or product do you want to analyze?"

• Header: "Market/Product Name"
• This will be used for the directory name
• Use kebab-case (e.g., "fintech-b2b", "developer-tools", "saas-analytics")

Question 2: "What is the product/feature context for this analysis?"

• Header: "Product Context"
• What product or feature will compete in this market?
• What value does it provide?

Question 3: "What geographic scope should we analyze?"

• Header: "Geographic Scope"
• Options: Global, North America, EMEA, APAC, specific countries
• Default: Global

Question 4: "What specific market questions do you need answered?"

• Header: "Specific Questions"
• Optional: Any particular aspects to focus on
• Examples: "Who are the early adopters?", "What's the growth rate?"

After gathering inputs, create the directory structure:

mkdir -p docs/pmm/<market-name>

Phase 1: Market Definition

Skill: market-analysis

1. Define market boundaries:

   • What's included in scope
   • What's explicitly excluded
   • Adjacent markets to consider

2. Document in: docs/pmm/<market-name>/market-analysis.md

Phase 1 Pass Criteria:

• Market boundaries clearly defined
• Inclusions and exclusions documented
• Geographic scope specified

Phase 2: Market Sizing

Agent: market-researcher (model: opus)

Dispatch the market-researcher agent to calculate:

1. TAM (Total Addressable Market)

   • Use top-down or bottom-up methodology
   • Document calculation with sources
   • Provide confidence level

2. SAM (Serviceable Addressable Market)

   • Apply geographic limitations
   • Apply technical limitations
   • Apply go-to-market limitations

3. SOM (Serviceable Obtainable Market)

   • Realistic market share assumptions
   • 1-3 year projection
   • Document assumptions

Phase 2 Pass Criteria:

• TAM calculated with methodology
• SAM derived with clear limitations
• SOM projected with assumptions
• All calculations sourced

Phase 3: Segmentation

1. Identify distinct market segments
2. Size each segment
3. Assess segment attractiveness:
   • Market size
   • Growth rate
   • Competition intensity
   • Fit with product
4. Prioritize segments (PRIMARY/SECONDARY/TERTIARY)

Phase 3 Pass Criteria:

• At least 3 segments identified
• Segments sized
• Attractiveness assessed
• Priorities assigned

Phase 4: Trend Analysis

1. Identify growth drivers:

   • Technology trends
   • Market trends
   • Regulatory changes

2. Identify headwinds:

   • Challenges
   • Risks
   • Uncertainties

3. Assess impact and timeline for each

Phase 4 Pass Criteria:

• Growth drivers identified with impact assessment
• Headwinds identified with mitigation
• Timeline perspective (near/mid/long-term)

Phase 5: Customer Analysis

1. Define Ideal Customer Profile (ICP):

   • Company characteristics
   • Behavioral indicators
   • Fit criteria

2. Develop buyer personas:

   • Primary buyer
   • Economic buyer
   • Technical evaluator

Phase 5 Pass Criteria:

• ICP documented with specifics
• At least 2 buyer personas defined
• Pain points and goals documented

After Completion

Report to human:

Market Analysis Complete for <market-name>

Artifacts created:
- docs/pmm/<market-name>/market-analysis.md

Key Findings:
- TAM: $X billion
- SAM: $X million
- SOM: $X million (X% market share)
- Primary Segment: [Name] ($X million)
- Growth Rate: X% CAGR

Recommendations:
1. [Primary opportunity]
2. [Target segment recommendation]
3. [Key risk to monitor]

Next steps:
1. Run /competitive-intel for competitive landscape
2. Run positioning-development for positioning strategy
3. Validate findings with customer research

Remember

• All claims must have sources - no unsourced estimates
• Methodology must be documented - others need to verify
• Confidence levels are required - acknowledge uncertainty
• Assumptions must be explicit - no hidden assumptions
• Market analysis is foundational - don't rush

Integration with Other PMM Skills

After Market Analysis	Use For
competitive-intelligence	Understand competitive landscape
positioning-development	Create positioning strategy
pricing-strategy	Inform pricing decisions
gtm-planning	Plan go-to-market

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MANDATORY: Load Full Skill

This command MUST load the skill for complete workflow execution.

Use Skill tool: market-analysis

The skill contains the complete workflow with:

• Market sizing methodology (TAM/SAM/SOM)
• Segment analysis framework
• Competitor landscape mapping
• ICP definition process
• Data source integration