Full go-to-market planning workflow from positioning through launch
Executes comprehensive go-to-market planning workflow from market analysis through launch coordination.
/plugin marketplace add lerianstudio/ring/plugin install ring-pmm-team@ring[product-or-feature-name]I'm running the GTM Planning workflow to create a comprehensive go-to-market plan.
This workflow produces:
Before starting, verify:
If prerequisites not met, gather them first.
All artifacts will be saved to: docs/pmm/<product-name>/
First, let me gather information:
Use the AskUserQuestion tool to gather:
Question 1: "What product or feature are you planning GTM for?"
Question 2: "What is the target launch date?"
Question 3: "What is the launch tier?"
Question 4: "What is the approximate marketing budget?"
Question 5: "What existing GTM assets do you have?"
After gathering inputs, create the directory structure:
mkdir -p docs/pmm/<product-name>
Skill: market-analysis Agent: market-researcher (model: opus)
Skip if: Recent market analysis exists (<6 months old)
docs/pmm/<product-name>/market-analysis.mdGate 0 Pass Criteria:
Skill: competitive-intelligence
Skip if: Recent competitive intel exists (<3 months old)
docs/pmm/<product-name>/competitive-intel.mdGate 1 Pass Criteria:
Skill: positioning-development Agent: positioning-strategist (model: opus)
docs/pmm/<product-name>/positioning.mdGate 2 Pass Criteria:
Skill: messaging-creation Agent: messaging-specialist (model: opus)
docs/pmm/<product-name>/messaging-framework.mdGate 3 Pass Criteria:
Skill: pricing-strategy Agent: pricing-analyst (model: opus)
Skip if: Pricing already determined or not applicable
docs/pmm/<product-name>/pricing-strategy.mdGate 4 Pass Criteria:
Skill: gtm-planning Agent: gtm-planner (model: opus)
docs/pmm/<product-name>/gtm-plan.mdGate 5 Pass Criteria:
Skill: launch-execution Agent: launch-coordinator (model: opus)
docs/pmm/<product-name>/launch-plan.mdGate 6 Pass Criteria:
Report to human:
GTM Planning Complete for <product-name>
Artifacts created:
- docs/pmm/<product-name>/market-analysis.md (Gate 0)
- docs/pmm/<product-name>/competitive-intel.md (Gate 1)
- docs/pmm/<product-name>/positioning.md (Gate 2)
- docs/pmm/<product-name>/messaging-framework.md (Gate 3)
- docs/pmm/<product-name>/pricing-strategy.md (Gate 4) [if applicable]
- docs/pmm/<product-name>/gtm-plan.md (Gate 5)
- docs/pmm/<product-name>/launch-plan.md (Gate 6)
Launch Summary:
- Launch Date: [Date]
- Launch Tier: [1/2/3]
- Primary Channels: [List]
- Budget: $[Amount]
- Primary KPI: [Metric]
Next steps:
1. Review all artifacts in docs/pmm/<product-name>/
2. Get stakeholder approval on positioning and messaging
3. Begin content creation per GTM plan
4. Activate launch checklist T-14 days
5. Schedule launch retrospective for T+7 days
| Gate | Skill | Agent | Output |
|---|---|---|---|
| 0 | market-analysis | market-researcher | market-analysis.md |
| 1 | competitive-intelligence | - | competitive-intel.md |
| 2 | positioning-development | positioning-strategist | positioning.md |
| 3 | messaging-creation | messaging-specialist | messaging-framework.md |
| 4 | pricing-strategy | pricing-analyst | pricing-strategy.md |
| 5 | gtm-planning | gtm-planner | gtm-plan.md |
| 6 | launch-execution | launch-coordinator | launch-plan.md |
This command MUST load the skill for complete workflow execution.
Use Skill tool: gtm-planning
The skill contains the complete workflow with: