/gtm-plan

I'm running the GTM Planning workflow to create a comprehensive go-to-market plan.

This workflow produces:

• Market analysis summary
• Competitive intelligence
• Positioning strategy
• Messaging framework
• Pricing strategy (if needed)
• GTM plan with channels and tactics
• Launch coordination plan

Prerequisites Check

Before starting, verify:

• Product/feature is defined
• Launch date is known (or estimated)
• Budget range is known (or can be determined)

If prerequisites not met, gather them first.

Document Organization

All artifacts will be saved to: docs/pmm/<product-name>/

First, let me gather information:

Use the AskUserQuestion tool to gather:

Question 1: "What product or feature are you planning GTM for?"

• Header: "Product/Feature Name"
• Use kebab-case for directory (e.g., "new-analytics-feature", "enterprise-plan")

Question 2: "What is the target launch date?"

• Header: "Launch Date"
• Specific date or timeframe (e.g., "Q1 2025", "March 15, 2025")

Question 3: "What is the launch tier?"

• Header: "Launch Tier"
• Tier 1: Major launch, maximum resources
• Tier 2: Significant launch, moderate resources
• Tier 3: Minor launch, minimal resources

Question 4: "What is the approximate marketing budget?"

• Header: "Budget"
• Range is acceptable (e.g., "$10K-$50K", "$100K+")
• Or "TBD - need to determine"

Question 5: "What existing GTM assets do you have?"

• Header: "Existing Assets"
• Market analysis, positioning, messaging, etc.
• "None" is acceptable

After gathering inputs, create the directory structure:

mkdir -p docs/pmm/<product-name>

Gate 0: Market Analysis (if needed)

Skill: market-analysis Agent: market-researcher (model: opus)

Skip if: Recent market analysis exists (<6 months old)

1. Run market analysis workflow
2. Save to: docs/pmm/<product-name>/market-analysis.md
3. Get human approval before proceeding

Gate 0 Pass Criteria:

• Market sized (TAM/SAM/SOM)
• Segments identified
• ICP defined

Gate 1: Competitive Intelligence

Skill: competitive-intelligence

Skip if: Recent competitive intel exists (<3 months old)

1. Map competitive landscape
2. Create feature comparison
3. Develop initial battlecards
4. Save to: docs/pmm/<product-name>/competitive-intel.md
5. Get human approval before proceeding

Gate 1 Pass Criteria:

• Key competitors identified
• Competitive strengths/weaknesses mapped
• Differentiation opportunities identified

Gate 2: Positioning Development

Skill: positioning-development Agent: positioning-strategist (model: opus)

1. Define category strategy
2. Identify differentiation
3. Create positioning statement
4. Develop positioning pillars
5. Save to: docs/pmm/<product-name>/positioning.md
6. Get human approval before proceeding

Gate 2 Pass Criteria:

• Category decision made
• Differentiation validated
• Positioning statement complete
• Positioning pillars defined

Gate 3: Messaging Creation

Skill: messaging-creation Agent: messaging-specialist (model: opus)

1. Create value propositions
2. Develop proof points
3. Build messaging framework
4. Adapt for channels
5. Save to: docs/pmm/<product-name>/messaging-framework.md
6. Get human approval before proceeding

Gate 3 Pass Criteria:

• Value props by persona
• Proof points documented
• Messaging framework complete
• Channel adaptations created

Gate 4: Pricing Strategy (if applicable)

Skill: pricing-strategy Agent: pricing-analyst (model: opus)

Skip if: Pricing already determined or not applicable

1. Analyze pricing models
2. Review competitive pricing
3. Develop pricing recommendation
4. Save to: docs/pmm/<product-name>/pricing-strategy.md
5. Get human approval before proceeding

Gate 4 Pass Criteria:

• Pricing model selected
• Price points recommended
• Competitive context documented

Gate 5: GTM Planning

Skill: gtm-planning Agent: gtm-planner (model: opus)

1. Define GTM strategy
2. Select and prioritize channels
3. Create tactical plan
4. Build timeline and milestones
5. Allocate budget
6. Save to: docs/pmm/<product-name>/gtm-plan.md
7. Get human approval before proceeding

Gate 5 Pass Criteria:

• GTM model defined
• Channels selected and prioritized
• Tactics planned
• Timeline created
• Budget allocated

Gate 6: Launch Coordination

Skill: launch-execution Agent: launch-coordinator (model: opus)

1. Assess launch readiness
2. Create pre-launch checklist
3. Define RACI and escalation
4. Plan day-of execution
5. Set up monitoring
6. Save to: docs/pmm/<product-name>/launch-plan.md
7. Get human approval

Gate 6 Pass Criteria:

• Readiness assessed
• Checklist complete
• RACI defined
• Day-of plan ready
• Monitoring set up

After Completion

Report to human:

GTM Planning Complete for <product-name>

Artifacts created:
- docs/pmm/<product-name>/market-analysis.md (Gate 0)
- docs/pmm/<product-name>/competitive-intel.md (Gate 1)
- docs/pmm/<product-name>/positioning.md (Gate 2)
- docs/pmm/<product-name>/messaging-framework.md (Gate 3)
- docs/pmm/<product-name>/pricing-strategy.md (Gate 4) [if applicable]
- docs/pmm/<product-name>/gtm-plan.md (Gate 5)
- docs/pmm/<product-name>/launch-plan.md (Gate 6)

Launch Summary:
- Launch Date: [Date]
- Launch Tier: [1/2/3]
- Primary Channels: [List]
- Budget: $[Amount]
- Primary KPI: [Metric]

Next steps:
1. Review all artifacts in docs/pmm/<product-name>/
2. Get stakeholder approval on positioning and messaging
3. Begin content creation per GTM plan
4. Activate launch checklist T-14 days
5. Schedule launch retrospective for T+7 days

Remember

• This is a gated workflow - get approval at each gate
• Positioning before messaging - don't skip the order
• Budget clarity is required - tactics without budget are wishes
• Timeline is fixed - scope can flex, date cannot
• All agents use model: opus - do not use sonnet

Quick Reference

Gate	Skill	Agent	Output
0	market-analysis	market-researcher	market-analysis.md
1	competitive-intelligence	-	competitive-intel.md
2	positioning-development	positioning-strategist	positioning.md
3	messaging-creation	messaging-specialist	messaging-framework.md
4	pricing-strategy	pricing-analyst	pricing-strategy.md
5	gtm-planning	gtm-planner	gtm-plan.md
6	launch-execution	launch-coordinator	launch-plan.md

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MANDATORY: Load Full Skill

This command MUST load the skill for complete workflow execution.

Use Skill tool: gtm-planning

The skill contains the complete workflow with:

• GTM strategy framework
• Channel selection and prioritization
• Budget allocation methodology
• Timeline and milestone planning
• Launch tier definitions