/competitive-intel

I'm running the Competitive Intelligence workflow to analyze the competitive landscape.

This workflow produces:

• Competitive landscape mapping
• Competitor profiles
• Feature comparison matrix
• Win/loss analysis framework
• Sales battlecards
• Ongoing tracking plan

Document Organization

All artifacts will be saved to: docs/pmm/<market-name>/ or docs/pmm/competitive/

First, let me gather information:

Use the AskUserQuestion tool to gather:

Question 1: "What market or specific competitors do you want to analyze?"

• Header: "Analysis Scope"
• Options: "Full market landscape" or "Specific competitor(s)"
• If specific, list competitor names

Question 2: "What is your product context?"

• Header: "Your Product"
• What do you sell that competes with these alternatives?
• Brief value proposition

Question 3: "What is the primary use case for this competitive intel?"

• Header: "Use Case"
• Options: "Sales enablement", "Strategic planning", "Positioning", "All of the above"

Question 4: "Do you have existing win/loss data?"

• Header: "Win/Loss Data"
• If yes, provide summary or location
• If no, will create framework for future collection

After gathering inputs, create the directory structure:

mkdir -p docs/pmm/<market-name>
# or
mkdir -p docs/pmm/competitive

Phase 1: Competitive Landscape Mapping

Skill: competitive-intelligence

1. Categorize competitors:

   • Direct: Same product category, same buyer
   • Indirect: Different product, same problem
   • Potential: Could enter market

2. Create initial competitor list with basic info

3. Document in: docs/pmm/<market-name>/competitive-intel.md

Phase 1 Pass Criteria:

• Direct competitors identified (at least 3)
• Indirect alternatives identified
• Potential threats assessed

Phase 2: Competitor Profiling

For each major competitor (top 3-5):

1. Company Overview:

   • Founded, funding, size, HQ
   • Recent news and announcements

2. Product Analysis:

   • Core offering
   • Key features
   • Technology (if known)
   • Integrations

3. Market Position:

   • Target segment
   • Positioning
   • Pricing model
   • Market share estimate

4. Strengths and Weaknesses:

   • Top 3 strengths
   • Top 3 weaknesses
   • Recent activity

Phase 2 Pass Criteria:

• At least 3 competitors profiled
• Strengths/weaknesses documented
• Pricing information captured

Phase 3: Feature Comparison

1. Create feature matrix:

   • List feature categories
   • Compare your product vs. competitors
   • Mark: YES / NO / PARTIAL / SUPERIOR

2. Identify:

   • Your unique features: What you have that they don't
   • Their unique features: What they have that you don't
   • Table stakes: What everyone has

3. Document competitive gaps and advantages

Phase 3 Pass Criteria:

• Feature matrix complete
• Unique features identified (both ways)
• Gaps documented

Phase 4: Win/Loss Analysis Framework

1. Define win scenarios:

   • Where do you typically win?
   • What proof points support wins?

2. Define loss scenarios:

   • Where do you typically lose?
   • What improvements would change outcomes?

3. Create competitive triggers:

   • When to engage (signals of opportunity)
   • When to walk away (signals of poor fit)

Phase 4 Pass Criteria:

• Win scenarios documented
• Loss scenarios documented
• Triggers defined

Phase 5: Sales Battlecards

For each major competitor, create battlecard:

1. Quick Facts: Company, HQ, funding, pricing
2. Their Positioning: What they claim
3. Their Strengths: What they'll emphasize
4. Their Weaknesses: What they won't mention
5. Objection Handling: Their claims → Your responses
6. Landmines: Questions to ask that expose their weaknesses
7. Trap Questions: Questions they'll ask and how to respond
8. Win Strategy: Step-by-step approach

Save battlecards to: docs/pmm/<market-name>/battlecards/

Phase 5 Pass Criteria:

• Battlecard created for top 3 competitors
• Objection handling documented
• Landmines and trap questions included

Phase 6: Tracking Plan

1. Define monitoring sources:

   • News, social, product updates
   • Assign ownership and frequency

2. Define alert triggers:

   • Funding announcements
   • Feature launches
   • Pricing changes
   • Key hires

3. Set update cadence:

   • Battlecards: Monthly
   • Feature matrix: Quarterly
   • Full review: Bi-annually

Phase 6 Pass Criteria:

• Sources identified
• Alert triggers defined
• Update cadence set

After Completion

Report to human:

Competitive Intelligence Complete

Artifacts created:
- docs/pmm/<market-name>/competitive-intel.md
- docs/pmm/<market-name>/battlecards/[competitor-1].md
- docs/pmm/<market-name>/battlecards/[competitor-2].md
- docs/pmm/<market-name>/battlecards/[competitor-3].md

Key Findings:
- Primary Competitors: [List]
- Your Key Advantage: [Summary]
- Your Key Gap: [Summary]
- Win Rate Drivers: [Summary]

Recommendations:
1. [Positioning implication]
2. [Product gap to address]
3. [Sales enablement priority]

Tracking Plan:
- Battlecard refresh: Monthly
- Full review: [Next date]
- Owner: [To be assigned]

Next steps:
1. Review battlecards with sales team
2. Validate win/loss analysis with recent deals
3. Address identified product gaps
4. Use insights for positioning-development

Remember

• Systematic analysis required - don't rely on assumptions
• Include indirect alternatives - customers often do nothing or DIY
• Battlecards need specifics - generic responses don't win deals
• Competitive intel is perishable - plan for regular updates
• Sales feedback is essential - validate with real deal data

Integration with Other PMM Skills

Competitive Intel Feeds	Use For
positioning-development	Differentiation strategy
messaging-creation	Competitive responses
pricing-strategy	Price positioning
gtm-planning	Channel decisions

MANDATORY: Load Full Skill

This command MUST load the skill for complete workflow execution.

Use Skill tool: competitive-intelligence

The skill contains the complete workflow with:

• Competitor categorization (direct/indirect/potential)
• Feature matrix creation
• Battlecard generation
• Win/loss analysis framework
• Competitive tracking plan