Blog Marketing & Content Creation

Write final blog article based on research and SEO brief using the Marketing Specialist agent.

Usage

/blog-marketing "topic-name"

Example:

/blog-marketing "nodejs-tracing"

Note: Provide the sanitized topic name (same as used in research and SEO filenames).

Prerequisites

Required Files:

1. Research report: .specify/research/[topic]-research.md
2. SEO brief: .specify/seo/[topic]-seo-brief.md

If either doesn't exist, run /blog-research and /blog-seo first.

What This Command Does

Delegates to the marketing-specialist subagent to create final, polished article:

• Loads research and SEO brief (token-efficiently)
• Writes engaging introduction with hook
• Develops body content following SEO structure
• Integrates social proof (stats, quotes, examples)
• Places strategic CTAs (2-3 throughout)
• Creates FAQ section with schema optimization
• Writes compelling conclusion
• Polishes for readability and conversion
• Formats with proper frontmatter

Time: 10-15 minutes Output: articles/[topic].md

Instructions

Create a new subagent conversation with the marketing-specialist agent.

Provide the following prompt:

You are writing the final blog article based on research and SEO brief.

**Research Report**: .specify/research/$ARGUMENTS-research.md
**SEO Brief**: .specify/seo/$ARGUMENTS-seo-brief.md

Read both files using your token-efficient loading strategy (documented in your instructions) and follow your Three-Phase Process:

1. **Context Loading** (3-5 min):
   - Extract ONLY essential information from research (key findings, quotes, sources)
   - Extract ONLY essential information from SEO brief (keywords, structure, meta)
   - Build mental model of target audience and goals

2. **Content Creation** (20-30 min):
   - Write engaging introduction (150-200 words)
     * Hook (problem/question/stat)
     * Promise (what reader will learn)
     * Credibility signal
   - Develop body content following SEO brief structure
     * Each H2 section with clear value
     * H3 subsections for depth
     * Mix of paragraphs, lists, and formatting
   - Integrate social proof throughout
     * Statistics from research
     * Expert quotes
     * Real-world examples
   - Place 2-3 strategic CTAs
     * Primary CTA (after intro or in conclusion)
     * Secondary CTAs (mid-article)
   - Create FAQ section (if in SEO brief)
     * Direct, concise answers (40-60 words each)
   - Write compelling conclusion
     * Summary of 3-5 key takeaways
     * Reinforce main message
     * Strong final CTA

3. **Polish** (5-10 min):
   - Readability check (varied sentences, active voice, short paragraphs)
   - Engagement review (questions, personal pronouns, power words)
   - SEO compliance (keyword placement, structure, links)
   - Conversion optimization (CTAs, value prop, no friction)

**Output Location**: Save your final article to `articles/$ARGUMENTS.md`

**Important**: Use proper markdown frontmatter format with all required fields (title, description, keywords, author, date, etc.).

Begin writing now.

Expected Output

After completion, verify that articles/[topic].md exists and contains:

Complete frontmatter (title, description, keywords, author, date, etc.) Engaging introduction with hook and promise All H2/H3 sections from SEO brief Primary keyword in title, intro, headings Secondary keywords distributed naturally Social proof integrated (5-7 citations) 2-3 well-placed CTAs FAQ section (if in SEO brief) Conclusion with key takeaways Sources/references section Internal linking suggestions Target word count achieved (±10%)

Quality Checklist

Before finalizing, review:

1. Accuracy: Facts match research sources?
2. Brand Voice: Tone appropriate for audience?
3. Readability: Easy to scan and understand?
4. SEO: Keywords natural, not forced?
5. Engagement: Interesting and actionable?
6. CTAs: Clear and compelling?
7. Formatting: Proper markdown, good structure?

Next Steps

After article is generated:

1. Review: Read through for quality and accuracy
2. Refine: Request changes if needed (specific sections)
3. Enhance: Add custom examples, images, diagrams
4. Publish: Copy to your blog/CMS
5. Promote: Share on social media, newsletters
6. Track: Monitor performance metrics

When to Use This Command

Use /blog-marketing when you need to:

• Rewrite article with different angle
• Adjust tone or style
• Add/remove sections
• Improve specific parts (intro, conclusion, CTAs)
• Write only (without research/SEO phases)

For full workflow: Use /blog-generate instead.

Tips

1. Review intro carefully: First impression matters
2. Check CTA placement: Natural or forced?
3. Verify sources cited: All major claims backed?
4. Test readability: Ask someone to scan it
5. Compare to SEO brief: Did it follow structure?

Requesting Revisions

If article needs changes, be specific:

• "Make introduction more engaging with a stronger hook"
• "Add more technical depth to section on [topic]"
• "Reduce jargon in [section name]"
• "Strengthen conclusion CTA"

Provide clear feedback and re-run with adjustments.

Common Adjustments

Too Technical: "Simplify language for non-experts" Too Basic: "Add more technical depth and examples" Wrong Tone: "Make more conversational/professional" Missing CTAs: "Add stronger calls-to-action" Too Long: "Reduce to [X] words, keeping core value"

Error Handling

If content creation fails:

• Verify both research and SEO files exist
• Check file paths are correct
• Ensure SEO brief has complete structure
• Review research for sufficient content

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Ready to start? Provide the topic name and execute this command.