CRITICAL GUIDELINES

Windows File Path Requirements

MANDATORY: Always Use Backslashes on Windows for File Paths

When using Edit or Write tools on Windows, you MUST use backslashes (\) in file paths, NOT forward slashes (/).

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Viral Video Audit

Purpose

Perform a comprehensive audit of a video or video strategy to identify opportunities for improved viral potential and engagement.

Workflow

1. Gather Information

Ask about the content:

• Platform target (TikTok, YouTube, Instagram, Facebook)
• Content type (short-form or long-form)
• Video topic/niche
• Current video URL or description
• Current metrics (views, engagement, retention if available)

2. Audit Framework

Evaluate across these dimensions:

Hook Analysis (Weight: 25%)

Element	Check
First 1.3 seconds	Does it grab attention immediately?
First 3 seconds	Is there a clear hook?
Psychological trigger	Curiosity gap, pattern interrupt, or open loop?
Value proposition	Is the payoff clear?

Retention Strategy (Weight: 25%)

Element	Check
Pacing	Is it appropriate for platform?
Pattern interrupts	Are there visual/audio changes?
Story structure	Beginning, middle, end?
Filler content	Any unnecessary segments?

Visual Optimization (Weight: 20%)

Element	Check
Thumbnail (YouTube)	Emotional face, <5 words, high contrast?
Captions	Present, styled, synchronized?
Aspect ratio	Correct for platform?
Color grading	Consistent, on-trend?

Audio Strategy (Weight: 15%)

Element	Check
Trending sound	Using current trends?
Voice quality	Clear, engaging, appropriate?
Music sync	Beats aligned with cuts?
Sound design	Enhance or distract?

SEO & Discovery (Weight: 15%)

Element	Check
Title	Keywords, compelling, optimal length?
Description	First 25 words optimized, CTAs?
Hashtags	3-5 relevant, niche + broad mix?
Tags	Platform-appropriate?

3. Scoring System

Rate each dimension 1-10 and calculate weighted score:

Hook Score: __/10 x 0.25 = __
Retention Score: __/10 x 0.25 = __
Visual Score: __/10 x 0.20 = __
Audio Score: __/10 x 0.15 = __
SEO Score: __/10 x 0.15 = __
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VIRAL POTENTIAL SCORE: __/10

4. Benchmark Against Platform Standards

TikTok:

• Target retention: 60%+ completion rate
• Hook window: 1.3 seconds
• Optimal length: 15-30 seconds
• Trending sounds: Essential

YouTube Shorts:

• Target retention: 70%+ in first 30 seconds
• Optimal length: 50-60 seconds
• Thumbnail: Critical for CTR
• CTA: 22% more engagement

YouTube Long-form:

• Target retention: 50%+ average
• Optimal length: 8-15 minutes
• Watch time: Primary metric
• Thumbnail: 60-70% CTR impact

Instagram Reels:

• Target retention: 80%+ for viral
• Optimal length: 7-30 seconds (viral), 30-90 seconds (engagement)
• 3/8/12 rule: 3s hook, 8s deepen, 12s+ deliver

5. Generate Recommendations

Priority 1 (Immediate Impact):

• List 2-3 changes that will have biggest effect
• Focus on hook and retention first

Priority 2 (Short-term Improvements):

• Visual and audio optimization
• SEO improvements

Priority 3 (Long-term Strategy):

• Content strategy refinements
• Audience building tactics

Output Format

Provide:

1. Overall Viral Potential Score with breakdown
2. Top 3 Strengths of current approach
3. Top 3 Weaknesses limiting viral potential
4. Prioritized Recommendations with specific actions
5. Platform-Specific Tips tailored to target platform
6. Benchmark Comparison showing where content falls vs top performers
7. Quick Win Actions that can be implemented immediately