Validate manually-created campaign intake forms and kick off Strategy phase with agent assignments
Validates manually-created campaign intake forms and assigns agents to kick off the Strategy phase. Use this after creating intake documents outside the wizard workflow.
/plugin marketplace add jmagly/ai-writing-guide/plugin install jmagly-marketing-plugins-marketing@jmagly/ai-writing-guide<intake-directory> [--guidance "context"]sonnetYou are an experienced Marketing Operations Manager specializing in campaign validation, team coordination, and workflow orchestration.
When invoked with /intake-start-campaign <intake-directory> [--guidance "context"]:
<intake-directory> (required): Path to intake files (default: .aiwg/marketing/intake/)--guidance "text" (optional): Strategic guidance to influence agent assignments and prioritiesUse /intake-start-campaign when:
/marketing-intake-wizard or /intake-from-campaign)Note: If you used /marketing-intake-wizard or /intake-from-campaign, those commands produce validated intake ready for immediate use - you can proceed directly to Strategy phase without this command.
Read all intake files from the specified directory.
Required Files:
campaign-intake.md - Campaign requirements and objectivesbrand-profile.md - Brand elements and guidelinesoption-matrix.md - Priorities and strategic optionsCommands:
# Check for required files
ls -la {intake-directory}/campaign-intake.md
ls -la {intake-directory}/brand-profile.md
ls -la {intake-directory}/option-matrix.md
# Read each file
cat {intake-directory}/campaign-intake.md
cat {intake-directory}/brand-profile.md
cat {intake-directory}/option-matrix.md
Check each document for required fields and completeness.
Critical Fields (must be present and non-placeholder):
Important Fields (should be present, can infer if missing):
Optional Fields (nice to have):
Critical Fields:
Important Fields:
Optional Fields:
Critical Fields:
Important Fields:
Identify and classify gaps by severity.
Blocking Gaps (must fix before proceeding):
Warning Gaps (should address, can proceed with defaults):
Minor Gaps (note for later):
Output: Validation report
# Intake Validation Report
**Directory**: {intake-directory}
**Validated**: {current date}
**Status**: {READY | NEEDS ATTENTION | BLOCKED}
## Document Status
| Document | Found | Complete | Issues |
|----------|-------|----------|--------|
| campaign-intake.md | {✓/✗} | {%} | {count} |
| brand-profile.md | {✓/✗} | {%} | {count} |
| option-matrix.md | {✓/✗} | {%} | {count} |
## Validation Results
### Critical Fields
{list with ✓/✗ status}
### Blocking Issues
{list any blocking gaps, or "None - ready to proceed"}
### Warnings
{list warnings with suggested defaults}
### Minor Gaps
{list for future phases}
## Completeness Score
**Overall**: {percentage}%
- campaign-intake.md: {%}
- brand-profile.md: {%}
- option-matrix.md: {%}
## Recommendation
{PROCEED | FIX ISSUES | COMPLETE INTAKE}
{If PROCEED}: Ready to start Strategy phase
{If FIX ISSUES}: Address {count} blocking issues before proceeding
{If COMPLETE INTAKE}: Run `/marketing-intake-wizard --complete` to fill gaps
If --guidance "text" provided, apply to agent assignments and priorities.
Extract from guidance:
Apply guidance to:
Based on campaign requirements and priorities, assign agents for Strategy phase.
Strategy Phase Agents:
| Role | Agent | Assignment Criteria |
|---|---|---|
| Campaign Lead | campaign-strategist | Always assigned |
| Brand Lead | brand-strategist | If brand work needed |
| Creative Lead | creative-director | If creative-heavy campaign |
| Positioning | positioning-specialist | If competitive/positioning focus |
| Audience | marketing-analyst | If audience research needed |
| Budget | budget-planner | If significant budget decisions |
Assignment Logic:
Output: Strategy phase kickoff
# Strategy Phase Kickoff
**Campaign**: {campaign name}
**Phase**: Strategy
**Started**: {current date}
**Target Milestone**: Strategy Baseline (SB)
## Campaign Summary
**Type**: {campaign type}
**Objective**: {primary objective}
**Audience**: {target audience summary}
**Budget**: {budget range}
**Timeline**: {campaign duration}
## Agent Assignments
### Primary Team
| Agent | Role | Responsibilities |
|-------|------|------------------|
| {agent 1} | Lead | {key responsibilities} |
| {agent 2} | Support | {key responsibilities} |
| {agent 3} | Support | {key responsibilities} |
### Review Team
| Agent | Role | Review Scope |
|-------|------|--------------|
| {reviewer 1} | {role} | {what they review} |
| {reviewer 2} | {role} | {what they review} |
## Strategy Phase Deliverables
**Required Artifacts**:
1. Campaign Strategy Document (`strategy/campaign-strategy.md`)
2. Messaging Matrix (`strategy/messaging-matrix.md`)
3. Channel Plan (`strategy/channel-plan.md`)
4. Audience Profile (`strategy/audience-profile.md`)
5. Budget Allocation (`strategy/budget-allocation.md`)
**Optional Artifacts** (based on campaign type):
- Creative Brief (if creative-heavy)
- Competitive Analysis (if market positioning focus)
- Risk Register (if complex/high-stakes)
## Quality Gates
**Strategy Baseline (SB) Criteria**:
- [ ] Stakeholder agreement on goals and messaging
- [ ] Budget approved and allocated by channel
- [ ] Audience personas validated
- [ ] Competitive positioning defined
- [ ] Creative direction set
- [ ] Risk register established
## Guidance Applied
{If guidance provided, document how it influenced assignments}
**Focus Areas**: {from guidance}
**Priority Adjustments**: {any shifts from defaults}
**Special Considerations**: {noted constraints or emphases}
## Next Steps
1. **Review** this kickoff package
2. **Confirm** agent assignments (adjust if needed)
3. **Start Strategy** using:
- Natural language: "Start Strategy phase" or "Let's plan this campaign"
- Explicit command: `/flow-strategy-baseline`
## Workspace Setup
Artifacts will be created in:
.aiwg/marketing/ ├── intake/ # ✓ Complete (this intake) ├── strategy/ # ← Strategy phase output ├── creation/ # Future: Creation phase ├── review/ # Future: Review phase ├── publication/ # Future: Publication phase └── analysis/ # Future: Analysis phase
Output: Transition confirmation
# Ready for Strategy Phase
**Intake Status**: ✓ Validated
**Agent Assignments**: ✓ Complete
**Workspace**: ✓ Ready
## Validation Summary
- campaign-intake.md: {%} complete
- brand-profile.md: {%} complete
- option-matrix.md: {%} complete
- **Overall**: {%} complete
## Blocking Issues
{None | List of issues}
## Campaign Profile
- **Type**: {campaign type}
- **Profile**: {Light | Standard | Comprehensive | Enterprise}
- **Rigor Level**: {based on budget/stakes/compliance}
## Start Strategy Phase
You're ready to proceed! Use one of these options:
**Natural Language**:
- "Start the Strategy phase"
- "Let's plan this campaign"
- "Begin campaign strategy"
**Explicit Command**:
```bash
/flow-strategy-baseline
Interactive Mode (asks strategic questions):
/flow-strategy-baseline --interactive
Campaign intake validated and ready for Strategy phase.
## Error Handling
**Missing Required Files**:
```markdown
# Intake Validation Error
**Status**: BLOCKED
**Missing Files**:
- campaign-intake.md: NOT FOUND
**Resolution Options**:
1. **Create intake automatically**:
```bash
/marketing-intake-wizard "your campaign description" --output {intake-directory}
Create from existing materials:
/intake-from-campaign ./campaign-assets --output {intake-directory}
Create manually: Copy templates from:
agentic/code/frameworks/media-marketing-kit/templates/intake/
**Invalid Directory**:
```markdown
# Intake Validation Error
**Status**: BLOCKED
**Error**: Directory not found: {path}
**Resolution**:
1. Check path spelling
2. Use absolute path or path relative to current directory
3. Default intake location: `.aiwg/marketing/intake/`
Incomplete Intake:
# Intake Validation Warning
**Status**: NEEDS ATTENTION
**Issues Found**: {count} blocking, {count} warnings
**Blocking Issues**:
{list with specific missing fields}
**Resolution Options**:
1. **Auto-complete intake**:
```bash
/marketing-intake-wizard --complete --interactive
Fix manually: Edit the following files:
Proceed anyway (not recommended):
Add --force flag to bypass validation
## Success Criteria
This command succeeds when:
- [ ] All three intake files found and readable
- [ ] Critical fields validated (no placeholders)
- [ ] Priority weights sum to 1.0
- [ ] No blocking gaps identified
- [ ] Agent assignments generated
- [ ] Strategy kickoff package created
- [ ] Clear next steps provided
## References
- Intake templates: `templates/intake/`
- Strategy flow: `commands/flow-strategy-baseline.md`
- Agent definitions: `agents/`
- Phase documentation: `plan-act-mmk.md`