Plan comprehensive marketing strategy for events, from promotion to post-event follow-up.
Creates comprehensive event marketing plans covering promotion, execution, and follow-up. Use it when organizing events to develop strategy, campaigns, and materials across all channels.
/plugin marketplace add jmagly/ai-writing-guide/plugin install jmagly-marketing-plugins-marketing@jmagly/ai-writing-guidePlan comprehensive marketing strategy for events, from promotion to post-event follow-up.
Develops Event Strategy
Plans Promotion
Coordinates Execution
Event Marketing Request
↓
[Campaign Strategist] → Event Strategy
↓
[Content Strategist] → Content Plan
↓
[Email Marketer] → Email Campaigns
↓
[Social Media Specialist] → Social Promotion
↓
[Graphic Designer] → Event Collateral
↓
[Production Coordinator] → Materials Production
↓
[Marketing Analyst] → Success Metrics
↓
Event Marketing Package Complete
| Agent | Role | Output |
|---|---|---|
| Campaign Strategist | Strategy | Event positioning |
| Content Strategist | Content | Content calendar |
| Email Marketer | Registration campaigns | |
| Social Media Specialist | Social | Social promotion |
| Graphic Designer | Design | Event collateral |
| Production Coordinator | Production | Materials |
| Marketing Analyst | Analytics | KPIs, tracking |
| Type | Marketing Focus | Timeline |
|---|---|---|
| Hosted | Full promotion, registration | 8-12 weeks |
| Tradeshow | Booth presence, lead gen | 6-8 weeks |
| Webinar | Registration, attendance | 3-4 weeks |
| Conference | Speaking, presence | 8-12 weeks |
| Sponsorship | Brand visibility | Varies |
Saved to .aiwg/marketing/events/{event-name}/:
event-strategy.md - Marketing strategypromotion-plan.md - Multi-channel plancontent-calendar.md - Content scheduleemail-sequence.md - Email campaignssocial-plan.md - Social promotioncollateral-list.md - Materials neededon-site-plan.md - Event day marketingfollow-up-plan.md - Post-event campaignskpis.md - Success metricsPurpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Virtual event, global audience"
--guidance "Trade show focus, booth traffic priority"
--guidance "Lead generation is primary KPI"
How Applied:
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
# Hosted event
/event-marketing "Annual User Conference" --event-type hosted
# Trade show
/event-marketing "Industry Expo 2024" --event-type tradeshow
# Webinar series
/event-marketing "Product Deep Dive" --event-type webinar
# With strategic guidance
/event-marketing "Example" --guidance "Your specific context here"
# Interactive mode
/event-marketing "Example" --interactive