Initialize a new marketing campaign with comprehensive strategy and planning artifacts.
Initialize a new marketing campaign with comprehensive strategy and planning artifacts. Use this to create campaign briefs, audience definitions, messaging frameworks, and timelines with AI agent orchestration.
/plugin marketplace add jmagly/ai-writing-guide/plugin install jmagly-marketing-plugins-marketing@jmagly/ai-writing-guideInitialize a new marketing campaign with comprehensive strategy and planning artifacts.
Creates Campaign Structure
.aiwg/marketing/campaigns/{campaign-name}/ directoryOrchestrates Strategy Development
Establishes Campaign Foundation
Campaign Kickoff Request
↓
[Create Directory Structure]
↓
[Campaign Strategist] → Campaign Brief Draft
↓
[Market Researcher] → Competitive Context
↓
[Positioning Specialist] → Messaging Framework
↓
[Campaign Orchestrator] → Integrated Plan
↓
[Project Manager] → Timeline & Resources
↓
Campaign Ready for Execution
| Agent | Role | Output |
|---|---|---|
| Campaign Strategist | Primary strategy | Campaign brief, objectives |
| Market Researcher | Context | Competitive landscape |
| Positioning Specialist | Messaging | Value proposition, key messages |
| Campaign Orchestrator | Integration | Channel plan, timeline |
| Project Manager | Coordination | Resource plan, milestones |
All artifacts saved to .aiwg/marketing/campaigns/{campaign-name}/:
campaign-brief.md - Campaign overview and strategycampaign-charter.md - Formal campaign charteraudience-definition.md - Target audience profilesmessaging-framework.md - Key messages and positioningchannel-strategy.md - Channel mix and allocationcampaign-timeline.md - Milestones and schedulebudget-plan.md - Budget allocation and trackingPurpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "B2B focus, LinkedIn and email primary channels"
--guidance "Aggressive timeline, 3 weeks to launch"
--guidance "Limited budget, prioritize organic over paid"
How Applied:
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
# Basic campaign kickoff
/campaign-kickoff "Spring Product Launch"
# Specify campaign type
/campaign-kickoff "Brand Awareness Q2" --campaign-type awareness
# With custom project directory
/campaign-kickoff "Holiday Campaign" --project-directory ./marketing
# With strategic guidance
/campaign-kickoff "Example" --guidance "Your specific context here"
# Interactive mode
/campaign-kickoff "Example" --interactive
When run interactively, prompts for:
Campaign kickoff is complete when: