Command: monitor-performance

Inputs

• window – reporting timeframe (7d, 14d, 30d).
• channels – platforms to include.
• goals – optional priorities (reach, engagement, traffic, pipeline, community growth).
• benchmarks – optional historical or industry comparison notes.

Workflow

1. Data Intake – gather metrics (impressions, engagement rate, CTR, follower delta, saves/shares, referral traffic).
2. Quality Checks – normalize naming, remove paid boosts if needed, align attribution windows.
3. Insight Generation – highlight top/worst posts, creative themes, time-of-day patterns, audience growth.
4. Action Plan – recommend experiments (hooks, formats, creators, spend shifts) aligned to goals.
5. Escalations – flag brand risk or sentiment trends that require response plans.

Outputs

• Dashboard-ready summary (tables + charts) per channel.
• Narrative analysis with insights + recommended actions.
• Experiment backlog prioritized by impact and effort.

Agent/Skill Invocations

• social-strategist – validates alignment with GTM goals.
• trend-research skill – contextualizes data with culture/moment insights.
• community-engagement skill – surfaces community/programming implications.