Campaign Orchestration Workflow

Multi-agent orchestration for end-to-end marketing campaign execution, coordinating strategy, creative, distribution, and analytics across multiple channels.

Command Syntax

/campaign-orchestration:launch-campaign "<campaign_name>" --type <type> --budget <amount> --timeline <weeks>

Orchestration Overview

This orchestrator coordinates 8+ specialized agents to execute comprehensive marketing campaigns:

┌────────────────────────────────────────┐
│        Campaign Orchestrator           │
│         (Master Coordinator)           │
└────────────────┬───────────────────────┘
                 │
    ┌────────────┴────────────┐
    │                         │
┌───▼──────┐          ┌───────▼──────┐
│Strategy  │          │ Creative     │
│Agents    │          │ Agents       │
├──────────┤          ├──────────────┤
│Campaign  │          │Content       │
│Strategist│          │Creator       │
│Audience  │          │Designer      │
│Analyst   │          │Copy Writer   │
└──────────┘          └──────────────┘
    │                         │
    └────────────┬────────────┘
                 │
    ┌────────────┴────────────┐
    │                         │
┌───▼──────┐          ┌───────▼──────┐
│Channel   │          │ Analytics    │
│Agents    │          │ Agents       │
├──────────┤          ├──────────────┤
│Email     │          │Data Analyst  │
│Social    │          │Attribution   │
│Paid Media│          │ROI Calculator│
│SEO       │          │Dashboard     │
└──────────┘          └──────────────┘

GTM Agents Pattern & Plan Checklist

Based on GTM Agents's orchestrator guidance @puerto/plugins/orchestrator/README.md#112-325.

• Pattern Selection: default to pipeline (Strategy → Creative → Channels → Optimization). Switch to diamond/fan-out when creative/analytics work can parallelize; note pattern choice in the plan header.
• Plan Schema: every /campaign-orchestration run must emit a JSON plan saved under .claude/plans/plan-<timestamp>.json with objective, complexity, stages, task IDs, parallelization block, context-passing notes, error handling, and success criteria.
• Tool Hooks: reference docs/gtm-essentials.md tools inside plan steps (Serena for code/landing-page patches, Context7 for doc lookups, Sequential Thinking for retros, Playwright for QA checkpoints).
• Guardrails & Escalation: define retry strategy (immediate vs modified), max retries (default 2), and escalation path (Campaign Strategist → RevOps lead) for failures.
• Review Flow: before execution, run the checklist from docs/usage-guide.md#orchestration-best-practices-puerto-parity (agent availability, dependency validation, deliverables alignment).

Workflow Phases

Phase 1: Strategy Development (Days 1-5)

Lead Agent: Campaign Strategist (Sonnet) Supporting Agents: Audience Analyst, Competitive Analyst

Tasks:
  - Define campaign objectives and KPIs
  - Analyze target audience and segments
  - Research competitive landscape
  - Develop messaging framework
  - Create campaign brief

Outputs:
  - Campaign strategy document
  - Audience personas
  - Messaging matrix
  - Success metrics framework

Phase 2: Creative Development (Days 6-15)

Lead Agent: Creative Director (Sonnet) Supporting Agents: Content Creator, Designer, Copywriter

Tasks:
  - Develop creative concepts
  - Write core content pieces
  - Design visual assets
  - Create video scripts
  - Build landing pages

Outputs:
  - Content library
  - Design assets
  - Landing pages
  - Video content
  - Email templates

Phase 3: Channel Setup (Days 16-20)

Lead Agent: Channel Coordinator (Haiku) Supporting Agents: Email Marketer, Social Manager, Paid Specialist

Tasks:
  - Configure email automation
  - Set up social campaigns
  - Launch paid advertising
  - Optimize for SEO
  - Prepare PR outreach

Outputs:
  - Email sequences live
  - Social calendar scheduled
  - Ads launched
  - SEO optimizations complete
  - PR pitches sent

Phase 4: Launch & Optimization (Days 21+)

Lead Agent: Performance Optimizer (Sonnet) Supporting Agents: Data Analyst, Attribution Specialist

Tasks:
  - Monitor real-time performance
  - A/B test variations
  - Optimize based on data
  - Scale winning elements
  - Report on results

Outputs:
  - Performance dashboards
  - Optimization reports
  - Test results
  - ROI analysis
  - Executive summary

Agent Coordination Matrix

Agent	Role	Phase	Handoffs
Campaign Strategist	Overall strategy	1	→ Creative Director
Audience Analyst	Segment definition	1	→ All agents
Creative Director	Creative oversight	2	→ Channel agents
Content Creator	Content production	2	→ Channel agents
Email Marketer	Email execution	3	→ Data Analyst
Social Manager	Social execution	3	→ Data Analyst
Paid Specialist	Paid media	3	→ ROI Calculator
Data Analyst	Performance tracking	4	→ All agents

Campaign Types

Product Launch Campaign

/campaign-orchestration:launch-campaign "Q1 Product Launch" \
  --type product-launch \
  --budget 100000 \
  --timeline 8

Specialized Workflow:

• Pre-launch buzz building
• Launch day coordination
• Post-launch momentum
• Customer success stories

Demand Generation Campaign

/campaign-orchestration:launch-campaign "Enterprise Lead Gen" \
  --type demand-gen \
  --budget 50000 \
  --timeline 12

Specialized Workflow:

• Content pillar development
• Lead magnet creation
• Nurture sequence design
• Sales handoff optimization

Brand Awareness Campaign

/campaign-orchestration:launch-campaign "Brand Awareness 2024" \
  --type brand \
  --budget 200000 \
  --timeline 16

Specialized Workflow:

• Brand narrative development
• Influencer partnerships
• PR coordination
• Event integration

Coordination Protocols

Communication Flow

1. Daily Standups: Quick sync between active agents
2. Phase Gates: Formal handoffs with deliverable review
3. Escalation Path: Issues → Lead Agent → Orchestrator
4. Feedback Loops: Performance data → All agents

Decision Framework

if (performance < target) {
  1. Data Analyst identifies issue
  2. Relevant agent proposes solution
  3. Orchestrator approves change
  4. Implementation within 24 hours
}

Quality Checkpoints

• Strategy approval before creative
• Creative review before channel setup
• Soft launch before full launch
• Daily optimization cycles
• Plan file updated when scope or owners change (keep .claude/plans log in sync).

Resource Allocation

Agent Time Allocation

Strategy Phase: 
  - Strategist: 100%
  - Analysts: 75%
  - Others: 25%

Creative Phase:
  - Creative team: 100%
  - Strategist: 25%
  - Channel agents: 50%

Execution Phase:
  - Channel agents: 100%
  - Analytics: 100%
  - Creative: 25%

Budget Distribution (Typical)

• Creative Development: 20%
• Paid Media: 40%
• Technology/Tools: 10%
• Content Creation: 20%
• Analytics/Reporting: 10%

Success Metrics

Campaign KPIs

{
  "reach": {
    "impressions": target * 1.2,
    "unique_visitors": target,
    "engagement_rate": "5%+"
  },
  "conversion": {
    "leads_generated": 500,
    "mql_rate": "40%",
    "sql_rate": "20%"
  },
  "revenue": {
    "pipeline_generated": budget * 10,
    "revenue_attributed": budget * 3,
    "roi": "300%+"
  }
}

Agent Performance Metrics

• Strategy accuracy: 85%+
• Creative approval rate: 90%+
• Channel performance: Above benchmark
• Data accuracy: 99%+

Output Deliverables

Campaign Launch Kit

📁 Campaign Assets
├── 📄 Strategy Document
├── 📁 Creative Files
│   ├── 🎨 Design Assets
│   ├── 📝 Copy Docs
│   └── 🎥 Video Files
├── 📁 Channel Configs
│   ├── 📧 Email Sequences
│   ├── 📱 Social Calendar
│   └── 💰 Ad Campaigns
└── 📊 Analytics Dashboard

Executive Report Template

Campaign: [Name]
Duration: [Timeline]
Budget: [Amount]

Results Summary:
- Reach: [Metrics]
- Engagement: [Metrics]
- Conversions: [Metrics]
- Revenue: [Metrics]

Key Insights:
1. [Top performing element]
2. [Surprising finding]
3. [Optimization opportunity]

ROI: [Percentage]
Recommendation: [Next steps]

Error Handling & Recovery

Common Issues & Solutions

Issue	Detection	Resolution	Recovery Time
Low engagement	Analytics agent	Creative refresh	48 hours
Poor conversion	Attribution agent	Landing page optimization	24 hours
Budget overrun	Finance monitor	Channel reallocation	Same day
Technical failure	System alerts	Backup activation	1 hour

GTM Agents-Inspired Safeguards

• Retry strategy: retry once immediately with adjusted parameters; on second failure, escalate to orchestrator for manual intervention.
• Fallback agents: if specialized agents unavailable, document substitutions (e.g., Content Strategist covering Copywriter) in the plan.
• Escalation triggers: if KPIs breach guardrails twice in 48h (see lifecycle-mapping skill), notify Marketing Director + RevOps lead.

Integration Points

• Project Management: Asana, Monday.com
• Creative Tools: Figma, Canva, Adobe
• Marketing Platforms: HubSpot, Marketo, Salesforce
• Analytics: Google Analytics, Mixpanel, Heap
• Communication: Slack, Teams

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Orchestration Model: claude-sonnet-4 for strategy, claude-haiku-4-5 for execution