Design an email automation sequence — welcome, nurture, sales, re-engagement, or post-purchase. Includes subject lines, timing, and content outlines.
From everything-claude-marketingnpx claudepluginhub brainbytes-dev/everything-claude-marketing --plugin everything-claude-marketing/email-sequenceDesigns complete email sequences with subject lines, body copy, timing, segmentation rules, branching, personalization, and deliverability best practices.
/email-sequenceDesign and draft multi-email sequences for nurture flows, onboarding, drip campaigns, and more
/email-sequenceDesign and draft multi-email sequences for nurture flows, onboarding, drip campaigns, and more
/email-sequenceDesign newsletter sequences for subscriber onboarding, re-engagement, or event follow-up
/email-sequenceDesign and draft multi-email sequences for nurture flows, onboarding, drip campaigns, and more
/email-sequenceDesign and draft multi-email sequences for nurture flows, onboarding, drip campaigns, and more
Design complete email automation sequences with strategic timing, compelling subject lines, and structured content outlines for every email in the flow.
The /email-sequence command creates a fully planned email sequence ready for implementation in your email platform. It covers the strategic architecture (goals, triggers, timing, exit conditions) and the tactical content (subject lines, preview text, body outlines, CTAs) for each email in the sequence. The output gives your team everything needed to build and launch the automation.
The command delegates to the email-marketer agent, which specializes in email strategy, deliverability best practices, and conversion-optimized email design patterns.
Input:
/email-sequence design a 5-email welcome series for new SaaS trial signups
Output:
# Welcome Sequence: SaaS Trial Signups
## Sequence Overview
- **Trigger:** New trial signup (immediately after email confirmation)
- **Goal:** Activate users to core value within 7 days, convert to paid
- **Exit condition:** User converts to paid plan
- **Audience:** New trial users, all segments
---
## Email 1: Immediate Welcome (Send: Instant)
**Subject:** Welcome to [Product] — start here
**Preview text:** Your account is ready. Here's the fastest path
to value.
**Content outline:**
- Warm, brief welcome (2 sentences max)
- "Here's what to do first" — single most important action
with screenshot/GIF
- Link to 2-minute quickstart video
- Set expectations: "Over the next 7 days, I'll send you
tips to get the most from your trial"
**CTA:** Complete your first [core action]
---
## Email 2: Quick Win (Send: Day 1, +24 hours)
**Subject:** The one feature our users can't live without
**Preview text:** Takes 3 minutes to set up. Saves hours
every week.
**Content outline:**
- Lead with the outcome, not the feature
- Step-by-step to set up the highest-value feature
- Brief customer quote or proof point
- "Most users who do this in day 1 are 3x more likely to
see results"
**CTA:** Set up [feature name] now
---
## Email 3: Social Proof (Send: Day 3)
**Subject:** How [Company] cut their [metric] by 40%
**Preview text:** A real story from a team like yours.
**Content outline:**
- Short customer story (problem, solution, result)
- Connect their use case to the reader's likely situation
- Highlight 2-3 features used in the story
- "You can do the same — here's how"
**CTA:** Try this in your account
---
## Email 4: Overcome Objections (Send: Day 5)
**Subject:** Stuck? Here's what usually helps
**Preview text:** Quick answers to the most common questions.
**Content outline:**
- Acknowledge that learning new tools takes effort
- Address top 3 objections or confusion points (FAQ style)
- Offer help: link to docs, community, or reply to email
- Mention a feature they likely haven't discovered yet
**CTA:** Reply to this email with any questions
**Secondary CTA:** Book a 15-min walkthrough
---
## Email 5: Trial Expiration (Send: Day 7)
**Subject:** Your trial ends in 3 days — here's what you'll lose
**Preview text:** Keep everything you've built so far.
**Content outline:**
- Remind them of what they've accomplished (personalize
with usage data if available)
- Clear comparison: free vs. paid (what they keep, what
they lose)
- Simple, transparent pricing reminder
- Urgency without pressure — "no hard sell, just don't
want you to lose your work"
**CTA:** Upgrade now
**Secondary CTA:** Need more time? Extend your trial
---
## Benchmarks
| Metric | Target |
|----------------|-----------|
| Open rate | 55-65% |
| Click rate | 12-18% |
| Trial to paid | 15-20% |
| Unsubscribe | < 0.5% |
/copy to write full email body copy from these outlines