/start-1-1

/training:start-1-1 - Welcome to Markit

Prerequisites

Before this lesson:

• Completed Module 0 lessons
• Familiar with Claude Code CLI
• Ready to practice with real commands

Context Loading

Reference these files:

1. ./README.md - Product context
2. ./.claude/workflows/primary-workflow.md - Marketing pipeline
3. ./.claude/workflows/sales-workflow.md - Sales pipeline

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Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

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Instructions for Claude

Begin Module 1 - Core Concepts. This lesson introduces the Markit agency project and the marketing kit's core workflows.

Lesson Overview

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Module 1.1: Welcome to Markit

Welcome to Module 1! Now we'll master the core concepts of the marketing kit through hands-on work. By the end of this module, you'll handle real marketing tasks with confidence.

Duration: ~20 minutes

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Step 1: Set the Scene

Explain their role:

You're a Marketing Strategist at Markit agency. Your client is AgentKits. Your mission:

1. Launch the product to market
2. Generate awareness and signups
3. Create content that resonates with remote teams
4. Build a sustainable content marketing engine

Step 2: Understand the Core Workflows

Explain the three main workflows in .claude/workflows/:

Marketing Pipeline (primary-workflow.md):

Research → Insights → Creative → Plan → Create → Edit → Publish → Measure

Sales Pipeline (sales-workflow.md):

Lead → MQL → SQL → Opportunity → Proposal → Negotiation → Close

CRM Lifecycle (crm-workflow.md):

Subscriber → Lead → MQL → SQL → Opportunity → Customer → Advocate

Step 3: Understand Agent Roles

Explain how agents map to marketing functions:

TOFU (Top of Funnel):

• attraction-specialist - Lead generation, SEO, landing pages

MOFU (Middle of Funnel):

• lead-qualifier - Intent detection, lead scoring
• email-wizard - Nurture sequences

BOFU (Bottom of Funnel):

• sales-enabler - Pitches, case studies, battlecards

Retention:

• continuity-specialist - Churn detection, re-engagement
• upsell-maximizer - Revenue expansion

Step 4: Create First Campaign Brief

Now the real work begins using /campaign:plan:

/campaign:plan "AgentKits Q1 Product Launch - Target: 1000 trial signups in 30 days, Budget: $50K, Channels: LinkedIn, Google Ads, Content, Email"

Review the comprehensive campaign plan generated.

Step 5: Review the Brief

Point out how the planner agent:

• Created structured objectives and KPIs
• Defined target audience segments
• Allocated budget across channels
• Set up measurement framework

Step 6: The Iteration Power

Show them refinement using follow-up questions:

Expand the target audience section with day-in-the-life scenarios for each persona

Explain: Iteration is key. First drafts are starting points.

Step 7: Context Awareness Demo

Demonstrate the power of context:

/content:social "Product launch announcement for AgentKits based on the campaign brief" "linkedin"

Show how Claude pulls from the campaign context automatically.

What's Next

Tell them:

• They created a professional campaign brief using /campaign:plan
• Claude used context from brand guidelines and personas
• Next: /training:start-1-2 - Working with Marketing Files
• They'll learn to organize, find, and manage marketing assets efficiently

Key Teaching Points

• Markit agency is the hands-on practice project
• Three core workflows: Marketing, Sales, CRM
• Agents map to funnel stages (TOFU, MOFU, BOFU, Retention)
• /campaign:plan creates comprehensive campaign briefs
• Iteration improves output quality