/qualify

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate marketing-fundamentals skills.

Components: Reference ./.claude/components/interactive-questions.md

---

Interactive Parameter Collection

Step 1: Ask Output Scope

Question: "What level of qualification framework do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - ICP definition and MQL criteria
• Recommended - Full framework with scoring
• Complete - Comprehensive with handoff protocols
• Custom - I'll specify what I need

---

Step 2: Ask Business Type

Question: "What type of business model?" Header: "Business" MultiSelect: false

Options:

• B2B SaaS - Software subscriptions
• B2B Services - Professional services
• B2B Enterprise - Large deal sales
• B2C/D2C - Consumer products

---

Step 3: Ask Qualification Dimensions

Question: "Which dimensions should we evaluate?" Header: "Dimensions" MultiSelect: true

Options:

• Firmographic - Company size, industry, revenue
• Demographic - Role, seniority, department
• Behavioral - Engagement, intent signals
• Technographic - Tech stack, integrations

---

Step 4: Ask Sales Cycle

Question: "What's your typical sales cycle length?" Header: "Cycle" MultiSelect: false

Options:

• Short (<1 month) - Quick decisions
• Medium (1-3 months) - Standard B2B
• Long (3-6 months) - Enterprise sales
• Complex (6+ months) - Strategic deals

---

Step 5: Confirmation

Display summary:

## Lead Qualification Configuration

| Parameter | Value |
|-----------|-------|
| Product/Service | [description] |
| Business Type | [selected type] |
| Dimensions | [selected dimensions] |
| Sales Cycle | [selected cycle] |
| Scope | [Basic/Recommended/Complete] |

Question: "Create this qualification framework?" Header: "Confirm" MultiSelect: false

Options:

• Yes, create framework - Start creation
• No, change settings - Go back to modify

---

Workflow

1. ICP Definition

   • Company characteristics
   • Industry and vertical
   • Company size/revenue
   • Technology stack
   • Budget indicators

2. Scoring Dimensions

   • Demographic factors
   • Firmographic factors
   • Behavioral signals
   • Engagement metrics
   • Intent indicators

3. Threshold Setting

   • MQL criteria
   • SQL criteria
   • Point thresholds
   • Score decay rules

4. Disqualification Criteria

   • Hard disqualifiers
   • Soft disqualifiers
   • Requalification paths

5. Handoff Protocols

   • Marketing → Sales handoff
   • Required information
   • SLA definitions

---

Agent Delegation

Task	Agent	Trigger
Framework design	lead-qualifier	Primary task
ICP research	researcher	Data gathering
Handoff process	sales-enabler	Complete scope

---

Output Format

Basic Scope

## Lead Qualification: [Product]

### Ideal Customer Profile
- Company size: [Range]
- Industry: [List]
- Revenue: [Range]

### MQL Criteria
| Signal | Weight | Threshold |
|--------|--------|-----------|
| [Signal] | High | [Threshold] |

### Disqualifiers
- [Hard disqualifier 1]
- [Hard disqualifier 2]

Recommended Scope

[Include Basic + Full scoring rubric + SQL criteria + Lead stages + Automation triggers + Success metrics]

Complete Scope

[Include all + Handoff playbook + SLA definitions + Feedback loops + Requalification paths + CRM integration specs]

---

Output Location

Save framework to: ./docs/leads/qualify-[product]-[YYYY-MM-DD].md