/nurture

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate email-marketing, email-sequence, content-strategy skills.

Components: Reference ./.claude/components/interactive-questions.md

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Interactive Parameter Collection

Step 1: Ask Output Scope

Question: "What level of nurture sequence design do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - 4-week sequence framework
• Recommended - 6-week with triggers and content
• Complete - Full sequence with automation logic
• Custom - I'll specify parameters

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Step 2: Ask Funnel Stage

Question: "What funnel stage is this nurture sequence for?" Header: "Stage" MultiSelect: false

Options:

• TOFU - Awareness stage, problem education
• MOFU - Consideration stage, solution evaluation
• BOFU - Decision stage, purchase ready
• Full Funnel - Complete journey coverage

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Step 3: Ask Content Mix

Question: "What content types should the sequence include?" Header: "Content" MultiSelect: true

Options:

• Educational - How-tos, guides, tips
• Social Proof - Case studies, testimonials
• Product - Features, demos, comparisons
• Interactive - Surveys, quizzes, assessments

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Step 4: Ask Trigger Type

Question: "What should trigger sequence entry?" Header: "Trigger" MultiSelect: false

Options:

• Score-Based - Lead score threshold
• Behavior-Based - Specific action taken
• Time-Based - Days since signup/action
• Segment-Based - Matching criteria

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Step 5: Confirmation

Display summary:

## Nurture Sequence Configuration

| Parameter | Value |
|-----------|-------|
| Segment/Stage | [description] |
| Funnel Stage | [selected stage] |
| Content Mix | [selected content] |
| Entry Trigger | [selected trigger] |
| Scope | [Basic/Recommended/Complete] |

Question: "Design this nurture sequence?" Header: "Confirm" MultiSelect: false

Options:

• Yes, design sequence - Start design
• No, change settings - Go back to modify

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Nurture Philosophy

• Lead with value, not pitch
• Match content to buyer journey stage
• Use behavioral triggers, not just time
• Personalize based on engagement

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Workflow

1. Journey Stage Mapping

   • Identify current awareness level
   • Define desired next step
   • Map content needs
   • Understand objections

2. Sequence Design

   • Email cadence and timing
   • Content progression
   • CTA strategy
   • Branch logic

3. Content Planning

   • Subject line strategy
   • Email templates
   • Supporting assets

4. Automation Setup

   • Entry/exit conditions
   • Trigger definitions
   • Score updates

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Agent Delegation

Task	Agent	Trigger
Sequence design	email-wizard	Primary task
Entry criteria	lead-qualifier	Trigger definition
Content creation	copywriter	Email copy

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Output Format

Basic Scope

## Nurture Sequence: [Segment]

### Overview
- Trigger: [Entry condition]
- Goal: Move leads to MQL
- Duration: 4 weeks

### Week 1: Problem Awareness
**Email 1.1 (Day 0)**
Subject: [Subject]
Content: [Content brief]

### Week 2: Solution Education
[Structure]

### Week 3: Social Proof
[Structure]

### Week 4: Decision
[Structure]

Recommended Scope

[Include Basic + 6 weeks + Behavioral triggers + Exit conditions + Success metrics + A/B test ideas]

Complete Scope

[Include all + Branching logic + Score updates + Sales handoff + Re-engagement paths + Full email copy]

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Output Location

Save sequence to: ./docs/sequences/nurture-[segment]-[YYYY-MM-DD].md