/form

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate form-cro, marketing-psychology skills.

Components: Reference ./.claude/components/interactive-questions.md

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Interactive Parameter Collection

Step 1: Ask Output Scope

Question: "What level of form optimization do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - Quick audit with key fixes
• Recommended - Full analysis with copy
• Complete - Comprehensive with A/B variants
• Custom - I'll specify focus areas

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Step 2: Ask Form Type

Question: "What type of form are you optimizing?" Header: "Type" MultiSelect: false

Options:

• Lead Capture - Email/newsletter signup
• Contact Form - Inquiries, messages
• Demo Request - Product demos, calls
• Application - Jobs, programs, checkout

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Step 3: Ask Current Performance

Question: "What's your current form conversion rate?" Header: "Rate" MultiSelect: false

Options:

• Unknown - No tracking in place
• Low (<10%) - Needs significant improvement
• Medium (10-25%) - Room for optimization
• High (>25%) - Fine-tuning for gains

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Step 4: Ask Focus Areas

Question: "Which areas should we prioritize?" Header: "Focus" MultiSelect: true

Options:

• Field Reduction - Remove unnecessary fields
• Copy Improvement - Labels, CTAs, microcopy
• Trust Signals - Privacy, security messaging
• UX/Layout - Design and mobile optimization

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Step 5: Confirmation

Display summary:

## Form CRO Configuration

| Parameter | Value |
|-----------|-------|
| Form | [form description] |
| Type | [selected type] |
| Current Rate | [selected rate] |
| Focus Areas | [selected areas] |
| Scope | [Basic/Recommended/Complete] |

Question: "Optimize this form?" Header: "Confirm" MultiSelect: false

Options:

• Yes, optimize form - Start form optimization
• No, change settings - Go back to modify

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Scope Boundaries

This skill covers:

• Lead capture forms
• Contact forms
• Demo request forms
• Application forms
• Survey forms
• Checkout forms

For signup/registration forms: Use /cro:signup

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Workflow

1. Form Type Assessment

   • Form purpose
   • Expected conversion benchmarks
   • Value exchange offered

2. Field Analysis

   • Total field count (5-field max rule)
   • Required vs optional
   • Field types and labels
   • Placeholder usage

3. Friction Audit

   • Unnecessary fields to remove
   • Multi-step opportunity
   • Auto-fill options
   • Mobile-friendliness

4. CTA Optimization

   • Button copy (value-focused)
   • Button visibility
   • Above-fold placement

5. Trust & Motivation

   • Privacy messaging
   • Social proof near form
   • Value proposition reminder

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Agent Delegation

Task	Agent	Trigger
Form analysis	conversion-optimizer	Primary task
Copy improvements	copywriter	Field labels, CTAs
Psychology review	brand-voice-guardian	Trust messaging

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Output Format

Basic Scope

## Form Audit: [Form Name]

### Quick Wins
- [Issue 1]: [Fix]
- [Issue 2]: [Fix]

### Field Recommendations
- Remove: [fields]
- Keep: [fields]
- Modify: [fields]

### CTA Improvement
Before: [current CTA]
After: [optimized CTA]

Recommended Scope

[Include Basic + Field-by-field analysis + Copy recommendations + Trust elements + Before/after mockup description]

Complete Scope

[Include all + A/B test variants + Multi-step redesign + Mobile-specific recommendations + Implementation checklist]

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Output Location

Save form audit to: ./docs/cro/form-[name]-[YYYY-MM-DD].md