/cro

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate marketing-psychology, copywriting skills.

Components: Reference ./.claude/components/interactive-questions.md

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Interactive Parameter Collection

Step 1: Ask Analysis Scope

Question: "What level of CRO analysis do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - Quick issue scan and top fixes
• Recommended - Full analysis with prioritized actions
• Complete - Comprehensive with rewrite suggestions
• Custom - I'll select specific areas

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Step 2: Ask Content Type

Question: "What type of content are you optimizing?" Header: "Type" MultiSelect: false

Options:

• Landing Page - Conversion-focused page
• Homepage - Main site entry point
• Product Page - Product or service page
• Blog/Article - Content with CTAs

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Step 3: Ask Primary Goal

Question: "What's the primary conversion goal?" Header: "Goal" MultiSelect: false

Options:

• Lead Capture - Form submissions, email signups
• Sales/Checkout - Purchases, transactions
• Demo/Trial - Product demos, free trials
• Engagement - Clicks, downloads, shares

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Step 4: Ask Focus Areas

Question: "Which elements should we focus on?" Header: "Focus" MultiSelect: true

Options:

• Headlines & Copy - Messaging optimization
• CTAs & Forms - Call-to-action improvements
• Trust & Proof - Social proof, testimonials
• Layout & Flow - Visual hierarchy, UX

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Step 5: Confirmation

Display summary:

## CRO Analysis Configuration

| Parameter | Value |
|-----------|-------|
| Content | [URL or description] |
| Type | [selected type] |
| Goal | [selected goal] |
| Focus Areas | [selected areas] |
| Scope | [Basic/Recommended/Complete] |

Question: "Run conversion analysis?" Header: "Confirm" MultiSelect: false

Options:

• Yes, analyze - Start CRO analysis
• No, change settings - Go back to modify

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Conversion Optimization Framework

1. Headline 4-U Formula: Useful, Unique, Urgent, Ultra-specific
2. Above-Fold Value: Customer problem focus, zero scroll required
3. CTA First-Person: "Get MY Guide" vs "Get YOUR Guide" (90% more clicks)
4. 5-Field Maximum: Every field kills conversions
5. Message Match: Ad copy = landing page headline
6. Social Proof Near CTAs: Testimonials at decision points
7. PAS Framework: Problem > Agitate > Solve
8. Trust Signal Clustering: Badges, guarantees visible together
9. Mobile Thumb Zone: CTAs where thumbs naturally rest
10. Reading Level Grade 6: 11-word sentences, short paragraphs

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Workflow

1. Content Analysis

   • If URL provided: Use WebFetch to analyze
   • If screenshot: Use multimodal analysis
   • Identify current conversion elements

2. Issue Identification

   • Apply CRO framework checklist
   • Prioritize by impact

3. Optimization Recommendations

   • Specific fixes with examples
   • Before/after suggestions
   • Quick wins first

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Agent Delegation

Task	Agent	Trigger
CRO analysis	conversion-optimizer	Primary analysis
Copy rewrite	copywriter	Messaging fixes
Psychology review	brainstormer	Persuasion elements

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Output Format

Basic Scope

# CRO Analysis: [Content]

## Top 5 Issues
1. [Issue] - [Impact] - [Quick Fix]

## Priority Fixes
- [Fix 1 with example]
- [Fix 2 with example]

Recommended Scope

[Include Basic + Full element analysis + Before/after copy + A/B test ideas]

Complete Scope

[Include all + Complete rewrite suggestions + Implementation guide]

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Output Location

Save analysis to: ./docs/content/cro/[page-name]-cro-[YYYY-MM-DD].md