News & Trigger Event Monitoring

When to Use

• Finding outreach triggers
• Competitive monitoring
• Market intelligence
• Content inspiration
• Crisis detection

Trigger Events That Matter

High-Value Triggers (Act immediately)

Trigger	Why It Matters	Outreach Timing
Funding Round	Budget unlocked, growth mode	Within 1 week
New Executive	New decision maker, fresh perspective	Within 2 weeks
Acquisition	Integration needs, budget reallocation	Within 1 month
Product Launch	Momentum, may need supporting tools	Within 2 weeks
IPO/Going Public	Compliance needs, scaling pressure	Within 1 month

Medium-Value Triggers (Act within 2 weeks)

Trigger	Why It Matters	Outreach Timing
Office Expansion	Growth, new market needs	Within 1 month
Major Partnership	Strategic shift, integration needs	Within 2 weeks
Award/Recognition	Good time for congratulations	Within 1 week
Conference Speaking	Thought leadership, accessible	Before/after event
Hiring Surge	Scaling pains, tool needs	Within 1 month

Low-Value Triggers (Use for personalization)

Trigger	Use Case
Blog post	Reference in outreach
Social post	Engagement opportunity
Podcast appearance	Reference in outreach
Minor news	Personalization hook

Monitoring Tool Sequences

Daily Competitor Watch

web_search("[competitor] news")
web_search("[competitor] announces OR launches OR raises")
firecrawl_scrape(competitor_blog_url)

Weekly Market Scan

web_search("[market] funding OR acquisition")
web_search("[market] startup news")
reddit_search("[market] new", subreddit="SaaS")

Account-Based Monitoring

For specific target accounts:

web_search("[company name] news")
web_search("[company name] [CEO name]")
proxycurl_linkedin(ceo_linkedin_url)  # Check for posts
crunchbase_lookup(company)  # Check for funding updates

News Search Strategies

Funding News

web_search("[company] raises OR funding OR series")
web_search("[company] investors OR backed")
crunchbase_lookup(company_slug)

Leadership Changes

web_search("[company] names OR appoints OR hires")
web_search("[company] new CEO OR CMO OR VP")
apollo_people_search(company, titles=["CEO", "CMO"]) # Compare to known

Product News

web_search("[company] launches OR announces OR introduces")
web_search("[company] new feature OR product")
firecrawl_scrape(company_blog)
firecrawl_scrape(company_changelog)

Partnership/Integration News

web_search("[company] partners OR integrates OR joins")
web_search("[company] [potential partner]")

Expansion News

web_search("[company] expands OR opens OR enters")
web_search("[company] new office OR headquarters")

Trigger Event Detection Patterns

In Web Search Results

Funding signals:

• "raises $X"
• "secures funding"
• "closes round"
• "led by [investor]"
• "Series A/B/C"

Hiring signals:

• "is hiring"
• "opens X positions"
• "growing team"
• "hiring spree"

Product signals:

• "launches"
• "introduces"
• "announces"
• "unveils"
• "releases"

Expansion signals:

• "expands to"
• "opens office"
• "enters market"
• "international expansion"

Alert Configuration

Google Alerts (Free)

Set up alerts for:

• "[competitor name]"
• "[competitor name]" funding OR acquisition
• "[your market]" startup OR launch
• "[target company]" news

Social Monitoring

• Follow competitor executives on LinkedIn
• Set up Twitter lists for industry voices
• Monitor relevant subreddits

Trigger-Based Outreach Templates

Funding Round

Subject: Congrats on the [Series X] 🎉

Hi [Name],

Saw the news about [Company]'s [Series X] - congrats! 
[Investor] is a great partner.

Funding rounds often mean scaling [area we help with]. 
[Short value prop].

Worth a quick chat?

[Name]

New Executive

Subject: Welcome to [Company]

Hi [Name],

Congrats on the new role at [Company]! 
The first 90 days are always intense.

One thing [similar executives] often tackle early: [problem we solve].
[1-sentence value prop].

Would 15 mins be useful as you get settled?

[Name]

Product Launch

Subject: [Product] looks great

Hi [Name],

Just saw [Company] launched [Product] - the [specific feature] is clever.

Curious: are you seeing [challenge related to launch]? 
We helped [similar company] with that during their launch.

Worth comparing notes?

[Name]

Office Expansion

Subject: [City] expansion

Hi [Name],

Saw [Company] is expanding to [City] - exciting growth!

New markets often mean [challenge we solve]. 
[How we help].

Happy to share how [similar company] handled this.

[Name]

Competitive Monitoring Dashboard

Track these metrics weekly:

Metric	How to Track
Website changes	firecrawl_screenshot + compare
Pricing changes	firecrawl_scrape(pricing_page)
New features	firecrawl_scrape(changelog)
Content published	firecrawl_scrape(blog)
Social engagement	Manual or social tools
Review ratings	g2_scrape, capterra_scrape
Job postings	web_search("[company] careers")
News mentions	web_search("[company] news")

Output Templates

Daily Intel Brief

# Daily Intel: [Date]

## 🔥 Hot Triggers (Action Today)
- [Company]: [Trigger] - [Source]
- [Company]: [Trigger] - [Source]

## 📰 Competitor News
- [Competitor]: [News item]
- [Competitor]: [News item]

## 📈 Market Signals
- [Trend/news item]
- [Trend/news item]

## 🎯 Outreach Opportunities
1. [Company] - [Trigger] - [Suggested action]
2. [Company] - [Trigger] - [Suggested action]

Weekly Competitive Digest

# Weekly Competitive Digest: [Week]

## Summary
[2-3 sentences on key themes this week]

## Competitor Updates

### [Competitor 1]
- **News:** [Summary]
- **Product:** [Any updates]
- **Content:** [Notable content]
- **Implication:** [What it means for us]

### [Competitor 2]
[Same structure]

## Market Movements
- [Trend 1]
- [Trend 2]

## Action Items
- [ ] [Action based on intel]
- [ ] [Action based on intel]

Quality Checklist

Before delivering trigger/news intelligence:

• Events verified from multiple sources
• Dates are accurate and recent
• Trigger relevance to outreach explained
• Suggested timing included
• Outreach angle provided
• Sources linked