- Creating battle cards for sales
Conducts competitive intelligence research and creates battle cards for sales teams.
/plugin marketplace add robynnai/robynn-claude-cmo/plugin install robynnai-rory@robynnai/robynn-claude-cmoSame product, same buyer, same problem. → Deep analysis required
Different product, same buyer, same budget. → Positioning awareness needed
Different approach to same problem (including "do nothing"). → Understand for objection handling
For fast competitor overview:
web_search("[competitor] vs [us/category]")
firecrawl_scrape(competitor_homepage)
g2_scrape(competitor_product)
Output: One-paragraph summary + key differentiators
Website Analysis
firecrawl_scrape(homepage_url)
firecrawl_scrape(features_url)
firecrawl_scrape(pricing_url)
firecrawl_scrape(integrations_url)
firecrawl_screenshot(homepage_url)
firecrawl_screenshot(pricing_url)
Key Questions:
Product Documentation
firecrawl_scrape(docs_url)
firecrawl_scrape(changelog_url)
Key Questions:
Review Mining
g2_scrape(product_name)
capterra_scrape(product_name)
web_search("[competitor] reviews reddit")
reddit_search("[competitor] review OR experience OR alternative")
Extract:
G2 Comparison Data
g2_scrape("[competitor] vs [other competitor]")
g2_scrape("[competitor] alternatives")
clearbit_company(domain)
crunchbase_lookup(company)
web_search("[competitor] funding")
web_search("[competitor] acquisition")
builtwith_lookup(domain)
Key Questions:
web_search("site:[competitor.com] blog")
firecrawl_scrape(blog_url)
web_search("[competitor] [key topic]")
Key Questions:
firecrawl_scrape(demo_page)
firecrawl_scrape(free_trial_page)
web_search("[competitor] sales process")
web_search("[competitor] customer success")
Key Questions:
| Feature | Us | Competitor A | Competitor B |
|---|---|---|---|
| Feature 1 | ✅ | ✅ | ❌ |
| Feature 2 | ✅ | ⚠️ Limited | ✅ |
| Feature 3 | ❌ Roadmap | ✅ | ✅ |
Legend:
HIGH PRICE
│
Enterprise │ Premium
(Competitor A)│ (Us?)
│
────────────────────┼────────────────────
│
Budget │ Value
(Competitor C)│ (Competitor B)
│
LOW PRICE
LESS ◄──────────────┼──────────────► MORE
FEATURES │ FEATURES
| Strengths | Weaknesses | |
|---|---|---|
| Internal | What they do well | Where they struggle |
| External | Opportunities they have | Threats they face |
| We Win When... | We Lose When... |
|---|---|
| [Scenario 1] | [Scenario 1] |
| [Scenario 2] | [Scenario 2] |
# Battle Card: [Competitor Name]
## Quick Facts
- **What they do:** [One sentence]
- **Founded:** [Year]
- **HQ:** [Location]
- **Size:** [Employees]
- **Funding:** [Amount/Stage]
- **Pricing:** [Model/Range]
## Their Pitch
"[Their tagline/headline]"
## Target Customer
[Who they sell to]
## Key Strengths (Where They Win)
1. [Strength 1]
2. [Strength 2]
3. [Strength 3]
## Key Weaknesses (Where We Win)
1. [Weakness 1]
2. [Weakness 2]
3. [Weakness 3]
## Feature Comparison
| Feature | Us | Them |
|---------|-------|------|
| [Feature] | ✅ | ❌ |
## Pricing Comparison
| Tier | Us | Them |
|------|-------|------|
| Starter | $X | $Y |
| Pro | $X | $Y |
## Common Objections & Responses
**"[Competitor] has [feature]"**
> [Our response]
**"[Competitor] is cheaper"**
> [Our response]
**"[Competitor] integrates with [tool]"**
> [Our response]
## Landmines to Plant
Questions to ask that expose their weaknesses:
1. "How do you handle [thing we do better]?"
2. "What's their approach to [our strength area]?"
## Proof Points
- [Customer who switched from them]
- [Metric where we outperform]
- [Review quote highlighting their weakness]
## Red Flags (When to Walk Away)
- [Scenario where they're better fit]
Look for patterns in:
5-Star Reviews (What they do well)
1-3 Star Reviews (Weaknesses)
Review Titles (Quick sentiment scan)
Search queries:
reddit_search("[competitor] review")
reddit_search("[competitor] vs [alternative]")
reddit_search("[competitor] problems OR issues OR hate")
reddit_search("[competitor] love OR great OR recommend")
reddit_search("alternative to [competitor]")
Look for:
Before delivering competitive intel:
Designs feature architectures by analyzing existing codebase patterns and conventions, then providing comprehensive implementation blueprints with specific files to create/modify, component designs, data flows, and build sequences