One-Pager / Sales Doc Template

Purpose

A one-pager is a scannable document that explains your product's value to a specific prospect or use case. The reader should understand what you do and why they should care in under 60 seconds.

Variables to Fill

• Product/Feature: [What are we showcasing?]
• Audience: [Who is receiving this?]
• Their pain: [What problem do they have?]
• Our solution: [How do we solve it?]
• Proof: [Why should they believe us?]
• CTA: [What's the next step?]

---

Template Structure

# [Product/Feature Name]
> [One sentence tagline - promise in plain language]

---

## The Challenge

[2-3 sentences describing the problem. Be specific. Use their language.]

**What this costs you:**
- [Cost 1: time, money, or opportunity]
- [Cost 2: time, money, or opportunity]

---

## The Solution

[One paragraph: How your product solves this problem. Focus on outcome, not features.]

**Key capabilities:**
- ✓ [Capability 1 - benefit-focused]
- ✓ [Capability 2 - benefit-focused]
- ✓ [Capability 3 - benefit-focused]

---

## How It Works

**1. [Step 1]**
[One sentence explanation]

**2. [Step 2]**
[One sentence explanation]

**3. [Step 3]**
[One sentence explanation]

*[Optional: Time to value, e.g., "Up and running in under 10 minutes"]*

---

## Results

| Metric | Before | After |
|--------|--------|-------|
| [Metric 1] | [Old state] | [New state] |
| [Metric 2] | [Old state] | [New state] |

> "[Customer quote about impact]"
> — [Name, Title, Company]

---

## Get Started

[Clear CTA with next step]

**Contact:**  
[Name] | [Email] | [Calendar link]

---

Example: Robynn Brand Hub One-Pager

# Robynn Brand Hub
> Your brand guidelines, live and working — not gathering dust.

---

## The Challenge

Your brand guidelines exist. But nobody uses them.

Every new piece of content starts with the same questions: "What's our tone again?" "Can I use this word?" "Does this sound like us?"

**What this costs you:**
- Hours per week re-explaining brand to writers and contractors
- Inconsistent content that confuses customers
- Revision cycles that kill your velocity

---

## The Solution

Robynn Brand Hub turns your static brand guide into a living system. Any writer — human or AI — can tap into your brand instantly.

**Key capabilities:**
- ✓ Brand voice that's always up-to-date and accessible
- ✓ Auto-review content for brand consistency
- ✓ Works with Claude, ChatGPT, and your existing tools

---

## How It Works

**1. Import your brand**
Upload existing guidelines or build from scratch with our templates.

**2. Connect your tools**
One-click integrations with the AI tools you already use.

**3. Create with confidence**
Every piece of content sounds like your brand — automatically.

*Up and running in 15 minutes.*

---

## Results

| Metric | Before | After |
|--------|--------|-------|
| Content revision cycles | 3-4 rounds | 1-2 rounds |
| Time explaining brand | 5+ hrs/week | < 30 min/week |
| Cross-channel consistency | Variable | 95%+ |

> "We cut our content revision time by 60%. Our contractors finally sound like us."
> — Head of Marketing, Series A SaaS

---

## Get Started

**Free trial — no credit card required.**

→ [robynn.ai/brand-hub](https://robynn.ai/brand-hub)

**Questions?**  
Madhukar Kumar | madhu@robynn.ai | [Book a demo](https://robynn.ai/demo)

---

Formatting Rules

1. Scannable in 60 seconds - Use headers, bullets, and white space
2. One page - If printing, it fits on one page
3. Specific > Vague - Numbers and proof points, not adjectives
4. Their problem first - Don't lead with features
5. Single CTA - One clear next step

---

Common Variations

Feature-Specific One-Pager

Focus on a single feature for a specific use case. Good for enterprise deals where different stakeholders care about different things.

Competitor Comparison One-Pager

Side-by-side comparison with a specific competitor. Be honest but strategic about what you compare.

Use Case One-Pager

Same product, but framed for a specific persona or industry. Same features, different problem framing.

---

Anti-Patterns

❌ Starting with company history ❌ Feature lists without benefits ❌ Jargon and buzzwords ❌ No specific proof points ❌ Multiple CTAs ❌ Dense paragraphs ❌ Screenshots without context ❌ Generic stock photos