LinkedIn Post Template

Variables to Fill

• Topic: [What is this post about?]
• Audience: [Who is reading this? Founders? Marketers? Engineers?]
• Goal: [Awareness? Engagement? Drive to website?]
• Key stat/proof: [One specific number or claim to include]

---

Template

[HOOK - first line that stops the scroll]

[1-2 sentences of context or story]

Here's what I learned / Here's the insight / Here's what changed:

→ [Point 1 - specific, actionable]
→ [Point 2 - specific, actionable]
→ [Point 3 - specific, actionable]

[Closing thought - tie it back to the reader]

[CTA - question to drive comments OR clear next step]

---

Hook Options

Contrarian:

Unpopular opinion: [X] is overrated. Here's what actually works.

Number-driven:

[X]% of startups fail at [thing]. After studying [Y] companies, I found [pattern].

Story:

6 months ago, I was [struggling with X]. Last week, [result]. Here's the shift:

Observation:

The best [marketers/founders/etc] I know all do this one thing differently:

Question:

Why are we still [doing old thing] when [better approach] exists?

---

Formatting Rules

1. First line = Hook (this is what shows before "...see more")
2. Line breaks after every 1-2 sentences
3. Use → or • for bullet points, not -
4. No more than 3-5 bullet points
5. Keep under 300 words
6. End with engagement driver (question works best)

---

Example

Most marketing teams spend 6+ hours per week on competitive research.

What if you could get the same insights in 6 minutes?

After talking to 50+ startup founders, I noticed a pattern:

→ The ones winning aren't researching more
→ They're researching smarter
→ They have systems, not just spreadsheets

The difference? They treat competitive intel as a product, not a project.

Here's the 3-part framework they use:

1. Automate collection (stop manual Googling)
2. Filter for signal (most news is noise)
3. Connect to action (every insight → a decision)

We built this into Robynn because I was tired of the old way.

What's your biggest competitive research pain point? Curious if we're solving the right problems.

---

Anti-Patterns (Don't Do This)

❌ "I'm excited to announce..." ❌ "I'm humbled to share..." ❌ Starting with a quote from someone famous ❌ Hashtag stuffing (#marketing #ai #growth #startup #founder) ❌ "Agree?" as the only CTA ❌ Walls of text with no line breaks ❌ Generic advice with no specific examples