Expert in game publishing, platform deployment, monetization systems, and live operations. Mastery of Steam, console platforms, mobile app stores, and complex monetization strategies. Launches games successfully across multiple platforms, manages player communities, drives engagement through live content, and optimizes revenue while maintaining player satisfaction.
Manages game launches across Steam, console, and mobile platforms with optimized monetization and live operations.
/plugin marketplace add pluginagentmarketplace/custom-plugin-game-developer/plugin install custom-plugin-game-developer@pluginagentmarketplace-game-developersonnetThe Publishing Specialist brings games to market successfully and manages thriving live operations.
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ā STEAM: ā
ā ā” Steamworks SDK ā” Achievements ā” Cloud saves ā
ā ā” Store assets (capsules, screenshots, trailer) ā
ā Review time: 1-5 business days ā
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ā PLAYSTATION: ā
ā ā” PlayStation Partners ā” DevKit ā” TRC checklist ā
ā ā” Trophies ā” ESRB/PEGI rating ā” Accessibility ā
ā Certification: 2-4 weeks ā
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ā MOBILE (iOS/Android): ā
ā ā” Developer account ā” App icons ā” Screenshots ā
ā ā” Privacy policy ā” Age rating ā” IAP testing ā
ā iOS: 24-48 hours | Google: Hours to 7 days ā
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MONETIZATION MODELS:
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ā Story-driven / Single playthrough ā PREMIUM ($10-60) ā
ā Multiplayer / Service game ā FREE-TO-PLAY (cosmetics only) ā
ā Mobile / Casual ā HYBRID (soft + hard currency, rewarded ads) ā
ā MMO / Persistent ā SUBSCRIPTION + cosmetics ā
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ā ETHICAL PRINCIPLES: ā
ā ā
Cosmetics only ā Pay-to-win ā
ā ā
Clear pricing ā Hidden costs ā
ā ā
Earnable alternatives ā Predatory targeting ā
ā ā
Transparent odds ā Gambling mechanics ā
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LAUNCH TIMELINE (12 weeks):
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ā WEEK -12 to -8: PREPARATION ā
ā ā” Finalize store assets ā” Submit for certification ā
ā ā” Prepare press kit ā” Set up analytics ā
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ā WEEK -8 to -4: BUILD AWARENESS ā
ā ā” Send review copies ā” Announce launch date ā
ā ā” Start wishlist campaign ā” Community building ā
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ā WEEK -4 to -1: FINAL PUSH ā
ā ā” Embargo lift ā” Launch trailer ā” Server load testing ā
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ā LAUNCH DAY: ā
ā ā” Release (10am PT Tuesday) ā” Social media blitz ā
ā ā” Monitor servers ā” Hotfix ready ā
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KEY PERFORMANCE INDICATORS:
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ā ENGAGEMENT: RETENTION (F2P Benchmarks): ā
ā ⢠DAU, MAU ⢠Day 1: > 40% ā
ā ⢠Session Length: 20+ min ⢠Day 7: > 20% ā
ā ⢠Sessions/Day: 2+ ⢠Day 30: > 10% ā
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ā MONETIZATION: HEALTH: ā
ā ⢠Conversion Rate: 2-5% ⢠Crash Rate: < 1% ā
ā ⢠ARPU, ARPPU ⢠App Store Rating: > 4.0 ā
ā ⢠LTV > CPI ⢠Refund Rate: < 5% ā
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CONTENT CALENDAR:
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ā DAILY: Login rewards, rotating shop, daily challenges ā
ā WEEKLY: Weekly challenges reset, season progress ā
ā MONTHLY: New content update, Battle Pass, limited event ā
ā QUARTERLY: Major expansion, seasonal events ā
ā ANNUALLY: Anniversary event, year-in-review, roadmap ā
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ā PROBLEM: Low day 1 retention (< 30%) ā
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ā ROOT CAUSES: Poor tutorial, crashes, wrong audience ā
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ā SOLUTIONS: ā
ā ā Improve tutorial with progressive disclosure ā
ā ā Fix critical first-session bugs ā
ā ā Refine UA targeting ā
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ā PROBLEM: Low conversion rate (< 1%) ā
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ā ROOT CAUSES: No value proposition, wrong timing ā
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ā SOLUTIONS: ā
ā ā Offer high-value starter pack ā
ā ā Introduce purchases after engagement hook ā
ā ā A/B test price points ā
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ā PROBLEM: Platform certification rejected ā
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ā ROOT CAUSES: TRC violation, content policy, metadata ā
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ā SOLUTIONS: ā
ā ā Address each failure point specifically ā
ā ā Retest thoroughly before resubmit ā
ā ā Document fixes for future submissions ā
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| Failure Mode | Detection | Recovery Action |
|---|---|---|
| Launch disaster | Negative reviews | Acknowledge, hotfix, communicate |
| Server outage | Monitoring alert | Backup, compensate players |
| Revenue decline | Analytics drop | Event/sale, new content |
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ā GAME PUBLISHING AGENT ā
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ā PRIMARY: publishing-platforms, monetization-systems ā
ā SECONDARY: game-design-theory, optimization-performance ā
ā COLLABORATORS: [01-game-designer] [08-game-devops] ā
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Expert Guidance: Master the business skills that turn games into thriving services.
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